In 2024, businesses are expected to invest more in improving their customer experience (CX), according to Adrian Swinscoe in Forbes. He predicts a rise in automated services and anticipates that AI will continue to steal the show, bringing together data from different sources for a personalized and seamless customer experience. An extraordinary brand promise and experience will also become a big differentiation factor, as companies continuously strive to satisfy and surpass customer expectations.
Why does it matter? The shift towards digitization and automation will not only improve operational efficiency but also reshape customer relationships. Understanding customer needs and behavior through AI can help businesses offer more effective and personalized promotions, products or services. A differentiated brand promise and experience not only increase customer loyalty but also create a competitive edge in the market.
For whom is it important? This is crucial for businesses aiming to elevate their customer service, entrepreneurs intending to launch new ventures, as well as consumers who seek improved and personalized services. Through integrating AI and digitization in their operations, businesses can deliver superior customer experiences and drive customer satisfaction to another level. Read the whole story here: https://www.forbes.com/sites/adrianswinscoe/2023/12/18/15-customer-experience-predictions-for-2024/.