**Salesforce Data Shows AI’s Increasing Role in Closing Deals**
Artificial intelligence is transforming sales, and new data from Salesforce highlights just how significant the shift has become. Nearly 90% of sales professionals say AI helps them close more deals, and 57% already use AI-powered tools to create personalized customer interactions. The pressure to integrate AI is high, with 93% of sales reps feeling increased expectations to be more productive. Despite this, trust remains a hurdle—60% worry about AI making false or inaccurate recommendations.
Why does it matter? As sales become increasingly driven by technology, staying ahead with AI integration is crucial for maintaining a competitive edge. This news compels industry stakeholders to consider both the potential benefits and the challenges of incorporating AI into sales strategies.
For whom important? This development is particularly significant for sales professionals, company executives, and technology developers in the sales and marketing industry who are looking to leverage AI for growth while addressing concerns about trust and data accuracy.
Read the whole story here: https://www.salesforce.com/news/stories/sales-ai-statistics-2024/.