HubSpot explores AI’s transformative role in marketing analytics, highlighting its potential to deeply change consumer behavior analysis. The article details how AI tools can predict trends and refine data collection, aiding marketers in making informed decisions. As marketing becomes more data-centric, AI offers a competitive edge. This shifts the craft, blending science and art, crucial for marketers seeking to understand AI’s capabilities amidst emerging trends. https://www.cortinovis.de/5-ways-that-ai-analytics-tools-can-make-you-a-better-marketer/.