Automobile giant Mercedes is aspiring to enhance its customer loyalty on par with tech mogul Apple. As per Handelsblatt, the company views tech companies such as Apple as a standard for maintaining their customers. Mercedes aims to create a closer relationship with its customers, akin to the loyalty seen among Apple customers.
The article describes how Mercedes plans to build its brand in a manner that strives not just for product satisfaction but also for emotional attachment. The intention is for customers to remain loyal to the brand even when other providers offer comparable products.
This post is of significant relevance to business strategy enthusiasts, marketing professionals, those interested in customer relationship management, and followers of the automobile industry as well as tech giants like Apple.
Read the whole story here: https://www.handelsblatt.com/unternehmen/industrie/markentreue-mercedes-strebt-nach-kundenbindung-im-stil-von-apple/29500982.html
#Mercedes #Apple #CustomerLoyalty #BrandStrategy
