The article discusses how Mercedes-Benz, the German global automobile marque, aims to emulate the business model of tech giant, Apple. Like Apple, Mercedes wants to create an ecosystem for its customers, keeping them within the brand for a variety of needs.
Mercedes is working towards creating a direct connection with consumers, reducing dependencies on sales partners. Offering services like charging power for electric cars and the ability to buy cars directly online puts the automaker at the center of the customer’s world, bringing it closer to Apple’s business model.
The difficulty for Mercedes is in balancing the interests of their sales partners, who are still essential for the brand. Mercedes will also have to find ways to encourage customer loyalty, a challenge faced by all car manufacturers given the growing popularity of shared mobility.
This article is beneficial for those in the car manufacturing industry, tech industry professionals, and any businesses looking to transform their business model to be more customer-centric. It offers insights into how traditional industries can adopt strategies from successful corporations like Apple.
Read the whole story here:
https://www.handelsblatt.com/unternehmen/industrie/mercedes-autokonzern-will-kunden-binden-wie-apple/29500982.html
#Mercedes #Apple #BusinessModel #CustomerCentric
