**AI Shopping Assistants Revolutionizing Consumer Behavior**
AI shopping assistants are reshaping consumer behavior, altering how people discover and purchase products. These intelligent agents, powered by machine learning, automate searches, compare prices, and personalize recommendations, impacting traditional brand strategies. As AI mediates purchase decisions, companies must rethink marketing tactics to stay visible and relevant. This shift is crucial for brands, retailers, and advertisers navigating an evolving digital marketplace.
*Why does it matter?* With AI redefining the consumer journey, it’s pivotal for companies to adjust their strategies in an AI-driven world.
*For whom important?* This development is essential for brands, retailers, and marketers aiming to remain competitive amid digital transitions.
Read the whole story here: https://hbr.org/2025/02/ai-agents-are-changing-how-people-shop-heres-what-that-means-for-brands
