Artificial intelligence is taking a bold step forward as industry giants like Microsoft and Jasper push the boundaries of marketing technology. The recent news highlights Microsoft’s move to deeply embed generative AI within its advertising platform, enhancing creativity and efficiency. Meanwhile, Jasper is upgrading its AI assistant to streamline enterprise marketing strategies, underscoring a new era in digital content creation and campaign management.
Why does it matter? The integration of AI in marketing technology could revolutionize how advertisers and marketers plan and execute their campaigns by automating content creation and enhancing audience engagement. These advancements promise to increase productivity and provide real-time data insights that can optimize advertising strategies.
For whom important? This news is particularly significant for digital marketers, advertising professionals, and businesses looking to leverage AI for improved marketing workflows and campaign success.
Read the whole story here: https://martech.org/ai-powered-martech-news-and-releases-february-20/.
