Part III: Business model invention in the AI era

In the dynamic world of AI, innovative business models are surging, transforming industries by harnessing AI’s potential for efficiency and user engagement. This evolution seeks to redefine traditional frameworks and unlock unprecedented growth opportunities,...

GenAI Is Transforming Go-To-Market Strategies

Generative AI is revolutionizing marketing strategies by enabling companies to analyze vast datasets, create content, and personalize consumer interactions. This technology not only enhances efficiency but also fosters deeper audience engagement, setting new industry...

How to Use AI in Advertising: Benefits and Challenges

In the dynamic world of advertising, AI is revolutionizing audience connections. With predictive analytics and personalized content, AI’s role has become crucial, driving efficiency and creativity alike. It allows brands to craft targeted campaigns with...