Here is the image depicting the integration and value capture of AI in technology, media, and telecommunications companies:
**Why does it matter?**
The report is crucial because it highlights the practical paths companies can take to truly leverage AI beyond the generative wave, pointing to immediate gains in automation and the necessity for strategic scaling to achieve long-term success.
**For whom important?**
This analysis is particularly important for executives in technology, media, and telecommunications industries who are planning to integrate AI into their business processes, aiming for a competitive advantage.
Read the whole story here: https://www.mckinsey.com/~/media/mckinsey/industries/technology%20media%20and%20telecommunications/high%20tech/our%20insights/beyond%20the%20hype%20capturing%20the%20potential%20of%20ai%20and%20gen%20ai%20in%20tmt/beyond-the-hype-capturing-the-potential-of-ai-and-gen-ai-in-tmt.pdf
