In the world of artificial intelligence technologies, ethical considerations are not just a nice-to-have, they are essential. An article on Forbes Tech Council emphasizes the need for a user-centered approach to keep AI ethical, ensuring that the technology respects and prioritizes user interests, values, and rights. The piece outlines how to maintain transparency, embody fairness, protect security and privacy, and instill accountability — critical factors in building ethical AI.
Why does it matter? As AI continues to pervade our everyday lives, reconsidering its ethical implications is paramount. An AI system that lacks ethical safeguards can potentially have serious consequences such as bias in decision making or privacy breaches. Therefore, a user-centered approach that values transparency, fairness, security, privacy, and accountability is vital. For whom is it important? This is significant not just for tech developers, companies, and policy-makers, but for all of us as end-users — as the impact of AI’s applications extend to every sphere of our lives.
To delve into the nitty-gritty of building ethical AI, take a look at the entire article on Forbes: [Read the whole story here](https://www.forbes.com/sites/forbestechcouncil/2024/05/08/building-ethical-ai-how-to-take-a-user-centered-approach/?sh=2703040f4800).
