This article discusses how businesses can use Generative AI to create winning customer experiences. Generative AI is a type of artificial intelligence that uses machine-based learning algorithms to generate new data from existing datasets, allowing companies to better understand their customers and develop more effective strategies for engaging them. By leveraging the power of generative AI, organizations can gain insights into customer behavior and preferences that would otherwise be difficult or impossible to obtain.

Business leaders who are looking to improve customer engagement should read this article as it provides an overview of the benefits of using generative AI in order to enhance customer experience initiatives. Read the whole story here: https://hbr.org/2023/04/create-winning-customer-experiences-with-generative-ai #CustomerExperience #GenerativeAI

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