Digitalisierung im B2B-Vertrieb

Wenn der „Einkaufsbot“ mit dem „Verkaufsbot“ …

Sie suchen einen Keynote Speaker zur Digitalisierung im B2B-Vertrieb?

Zunehmend schneller werden immer mehr Teile der Wertschöpfungskette automatisiert. Im Bereich Produktion (Stichwort Industrie 4.0) sind wir bereits sehr weit. Nun erreicht viele Unternehmen der Gedanke, auch den Vertrieb und das Marketing weitaus stärker mit digitalen Mitteln auszustatten oder gar zu automatisieren.

Buchen Sie dazu diese aktuelle Keynote und ermöglichen Sie Ihren VeranstaltungsteilnehmerInnen einen Einblick, was jetzt schon möglich ist und einen Ausblick, was in den nächsten zwei bis fünf Jahren möglich sein wird. (Hätten Sie etwa gedacht, dass dass 2020 bereits 85% aller Kundenkommunikationen nur noch über Bots stattfinden? Das zumindest sagt die Gartner Group voraus.)

Heute schon sind Lösungen praxistauglich, an die wir vor fünf Jahren noch nicht geglaubt hätten. Was von dem, was möglich ist, sollten Sie für Ihren Vertrieb einsetzen? Und wie stellen Sie Ihren Vertrieb auf, um mögliche Chancen, die sich aus der Digitalisierung ergeben, zu nutzen? Es geht darum, passende Lösungen für einzelne Prozesse zu finden, aber gleichzeitig auch das Mindset des Vertriebs auf die neue Herausforderung einzustellen. Denn um „einfach Produkte zu verkaufen“, wird in allernächster Zukunft kaum noch jemand benötigt. Hier gilt es, frühzeitig die richtige Strategie zu erkennen.

Wie ist der erste Eindruck direkt nach einem Vortrag?

Hier das Videotestimonial von Peter Ring aus dem Vorstand des Verbands der selbständigen Versicherungskaufleute der SIGNAL IDUNA Gruppe nach einem Vortrag von Tim Cortinovis auf der Hauptversammlung des VSV

“Vielen Dank für einen spannenden und sehr unterhaltsamen Vortrag. Unsere Teilnehmer waren begeistert von den Einblicken in die ganz aktuellen Trends der Digitalisierung im Vertrieb. Ich wünsche noch vielen anderen Veranstaltungsteilnehmern, dass Sie in den Genuss eines Vortrages von Ihnen kommen!”

Dr. Tilman Welther, Herausgeber Fondszeitung

The last editions of The Sales Accelerator

These are the last articles of the current issue.

7 Best AI CRM Tools of 2024 (Ranked and Reviewed)

7 Best AI CRM Tools of 2024 (Ranked and Reviewed)

In the ever-evolving landscape of technology, the rise of AI-driven Customer Relationship Management (CRM) systems is making waves. A recent analysis breaks down some of the best AI CRM platforms available today, highlighting key features and advantages. By integrating artificial intelligence, businesses can automate and enhance their interactions with customers, streamlining operations and improving overall efficiency.

Why does it matter? The implementation of AI in CRM software represents a significant shift in how companies manage customer relations. It offers an unprecedented level of personalization and predictive insights, which can be crucial for businesses aiming to improve customer satisfaction and loyalty.

For whom important? This information is particularly relevant for business owners, marketing professionals, and customer service managers looking to leverage technology to enhance their customer engagement strategies. Staying updated with the latest advancements in AI CRM can provide a competitive edge in today’s market.

Read the whole story [here](https://www.adamenfroy.com/best-ai-crm).

Microsoft Dynamics vs. Salesforce: Comparison 2024

Microsoft Dynamics vs. Salesforce: Comparison 2024

In the ever-evolving landscape of customer relationship management (CRM), businesses often find themselves at a crossroads when choosing between Microsoft Dynamics 365 and Salesforce. These two giants have long dominated the CRM space, offering a suite of tools designed to streamline business processes, enhance customer engagement, and drive sales. The comparison of their features, pricing, and scalability is crucial for companies looking to invest in a robust CRM system that aligns with their unique needs and goals.

Why does it matter? Selecting the right CRM can significantly impact a company’s efficiency and profitability. Microsoft Dynamics and Salesforce each bring distinct advantages and limitations, which means that understanding these differences can help businesses make an informed decision that supports long-term growth and customer satisfaction.

For whom important? Business leaders, IT professionals, and decision-makers striving to optimize their sales and marketing strategies stand to benefit the most from this detailed comparison. It provides critical insights that could influence the future trajectory of their customer relationship and business management efforts.

Read the whole story here: [MarketWatch Comparison of Microsoft Dynamics vs Salesforce](https://www.marketwatch.com/guides/business/microsoft-dynamics-vs-salesforce/)

Why competent workers become incompetent managers

Why competent workers become incompetent managers

In a recent analysis by Fast Company, the perplexing phenomenon of why competent workers often become incompetent managers is explored. The article delves into the mechanics of this transition and how the skills that make someone an excellent individual contributor may not necessarily translate into effective management. Key insights reveal that many times, the promotion is based on past performance rather than potential managerial acumen.

Why does it matter? Understanding this issue is crucial for organizational development. Missteps in promoting the wrong individuals can lead to decreased productivity, lower team morale, and can ultimately impact a company’s bottom line. This matter is critical for HR professionals, business leaders, and employees aspiring to climb the career ladder.

For whom important? This is particularly essential for companies aiming to foster leadership from within their ranks. Additionally, it is invaluable for workers looking to transition smoothly into management roles.

Read the whole story here: [Fast Company](https://www.fastcompany.com/91170842/why-competent-workers-become-incompetent-managers)

The 7 Best Affiliate Marketing Automation Software to Scale Your Marketing Strategy

The 7 Best Affiliate Marketing Automation Software to Scale Your Marketing Strategy

Affiliate marketing is evolving rapidly, and automation software is playing a crucial role in this transformation. According to Influencer Marketing Hub, these tools simplify the complex tasks involved in affiliate marketing campaigns, allowing businesses to optimize their operations and maximize returns. From tracking affiliate performance to managing payments, the automation software acts as a backbone for marketers seeking efficiency.

Why does it matter? The integration of automation in affiliate marketing saves time and reduces errors, facilitating more accurate and effective campaigns. For whom important? This development is significant for digital marketers, businesses engaging in affiliate marketing, and influencers who rely on streamlined processes to boost their outreach and revenue.

Read the whole story here: [influencermarketinghub.com](https://influencermarketinghub.com/affiliate-marketing-automation-software/)

Top AI-Powered CRM Software: Revolutionizing Sales in 2024

Top AI-Powered CRM Software: Revolutionizing Sales in 2024

In an increasingly digital world, the landscape of Customer Relationship Management (CRM) is evolving rapidly. The latest article from Analytics Insight sheds light on the top AI-driven CRM software solutions to watch in 2024. These cutting-edge tools are equipped with advanced artificial intelligence algorithms, designed to optimize customer interactions, enhance data analytics, and streamline business processes for better efficiency.

Why does it matter? The integration of AI into CRM software not only boosts productivity but also enables businesses to offer personalized customer experiences on a scale never seen before. This is crucial in today’s competitive market where customer satisfaction can make or break a business.

For whom important? This information is vital for business leaders, IT managers, and digital transformation strategists looking to harness the power of AI to drive customer engagement and operational excellence.

Read the whole story here: [Top AI-Driven CRM Software Solutions to Watch in 2024](https://www.analyticsinsight.net/artificial-intelligence/top-ai-driven-crm-software-solutions-to-watch-in-2024).

Generative AI vs. predictive AI: What’s the difference?

Generative AI vs. predictive AI: What’s the difference?

IBM has recently published a compelling article that sheds light on the distinctions between generative AI and predictive AI. Generative AI, known for creating new content from scratch, is contrasted with predictive AI, which excels in forecasting future outcomes based on existing data. These differences not only highlight the versatility of artificial intelligence but also demonstrate the varied applications each type can offer in diverse industries.

Why does it matter? Understanding the nuances between generative and predictive AI is crucial for businesses and tech enthusiasts alike, as it guides decision-making processes regarding technology adoption and implementation. By recognizing the strengths and limitations of each AI type, organizations can better leverage these technologies for innovation, efficiency, and competitive advantage.

For whom important? This information is particularly valuable for industry leaders, data scientists, software developers, and anyone involved in strategic planning or technology management. It ensures that stakeholders are well-informed and can make educated choices about integrating AI technologies into their operations.

Read the whole story [here](https://www.ibm.com/blog/generative-ai-vs-predictive-ai-whats-the-difference/).

How AI Is Transforming Go-To-Market Strategies

How AI Is Transforming Go-To-Market Strategies

In a recent article from Forbes, the impact of artificial intelligence on go-to-market strategies is explored in detail. The piece delves into how AI tools are revolutionizing the way businesses approach marketing, sales, and customer interactions, driving efficiencies and delivering more tailored experiences to end-users.

Why does it matter? The integration of AI into business strategies is crucial as companies look to stay competitive in an increasingly digital world. The ability to leverage AI for data analysis and customer insights can streamline processes and provide a significant edge in understanding market trends and consumer needs.

For whom important? This development is particularly significant for business leaders, marketing professionals, and tech-driven companies. It offers actionable insights for those looking to enhance their go-to-market strategies through advanced technological solutions.

Read the whole story here: [How AI is Transforming Go-To-Market Strategies](https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2024/08/09/how-ai-is-transforming-go-to-market-strategies/)

Stairway to AI Heaven : Chancen und Herausforderungen in Marketing, Vertrieb und Service

Stairway to AI Heaven : Chancen und Herausforderungen in Marketing, Vertrieb und Service

Artificial Intelligence (AI) is rapidly transforming the landscape of marketing, sales, and customer service, unlocking new potentials and presenting unique challenges. From data-driven insights to automation, AI is redefining strategies for businesses across the globe. Companies are leveraging AI tools to predict customer behavior, personalize marketing campaigns, and streamline customer support processes.

Why does it matter? The integration of AI into marketing and sales processes can significantly enhance efficiency and effectiveness, enabling businesses to stay competitive in a fast-evolving digital marketplace. Understanding the dual aspects of opportunities and challenges is crucial for organizations aiming to make informed strategic decisions.

For whom important? This information is particularly relevant for marketing professionals, sales teams, customer service departments, and business strategists who aim to optimize their operations through innovative technological solutions.

Read the whole story [here](https://www.faz.net/pro/d-economy/kuenstliche-intelligenz/chancen-und-herausforderungen-marketing-vertrieb-service-19900577.html).

How can business leaders ready their organizations for AI? 4 keys to success

How can business leaders ready their organizations for AI? 4 keys to success

Business leaders are increasingly looking to successfully integrate AI into their organizations, but the path to a seamless transition remains fraught with challenges. Four key strategies have been identified to ready organizations for AI: fostering an AI-ready culture, prioritizing data governance, ensuring ethical use of AI, and investing in AI talent. These fundamental points underscore the necessity of a comprehensive approach to AI integration, as technology continues to evolve at a rapid pace.

Why does it matter? The rapid evolution of artificial intelligence is reshaping industries, and those who fail to adapt risk falling behind their competitors. For business leaders, understanding and implementing these strategies could mean the difference between thriving in a tech-driven market and becoming obsolete.

For whom important? This information is particularly crucial for CEOs, CIOs, and other senior management roles involved in strategic planning and digital transformation. It also serves as valuable insight for IT professionals who are on the frontline of AI implementation.

Read the whole story [here](https://www.zdnet.com/article/how-can-business-leaders-ready-their-organizations-for-ai-4-keys-to-success/).

Kunden sagen:

We had a fabulous talk from Tim. It was engaging, it was fun, it was airy and light. The whole room was really excited by what he had to share with us.

Jason Wesbecher

VP Sales and Marketing, Corel Corporation, Austin

Tim Cortinovis ist DER Vertriebsguru Deutschlands.

Wolfgang Tiefensee

Wirtschaftsminister, Land Thüringen

We just want to thank Tim for being our host this week at our user conference. He did a great job keeping us all engaged, keeping us up to date on what everybody was talking about, connecting dots, and keeping us inspired.

Stacey Gromlich

Director Global Audience Engagement, Siemens Digital Industries Software

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