Wenn der „Einkaufsbot“ mit dem „Verkaufsbot“ …
Sie suchen einen Keynote Speaker zur Digitalisierung im B2B-Vertrieb?
Zunehmend schneller werden immer mehr Teile der Wertschöpfungskette automatisiert. Im Bereich Produktion (Stichwort Industrie 4.0) sind wir bereits sehr weit. Nun erreicht viele Unternehmen der Gedanke, auch den Vertrieb und das Marketing weitaus stärker mit digitalen Mitteln auszustatten oder gar zu automatisieren.
Buchen Sie dazu diese aktuelle Keynote und ermöglichen Sie Ihren VeranstaltungsteilnehmerInnen einen Einblick, was jetzt schon möglich ist und einen Ausblick, was in den nächsten zwei bis fünf Jahren möglich sein wird. (Hätten Sie etwa gedacht, dass dass 2020 bereits 85% aller Kundenkommunikationen nur noch über Bots stattfinden? Das zumindest sagt die Gartner Group voraus.)
Heute schon sind Lösungen praxistauglich, an die wir vor fünf Jahren noch nicht geglaubt hätten. Was von dem, was möglich ist, sollten Sie für Ihren Vertrieb einsetzen? Und wie stellen Sie Ihren Vertrieb auf, um mögliche Chancen, die sich aus der Digitalisierung ergeben, zu nutzen? Es geht darum, passende Lösungen für einzelne Prozesse zu finden, aber gleichzeitig auch das Mindset des Vertriebs auf die neue Herausforderung einzustellen. Denn um „einfach Produkte zu verkaufen“, wird in allernächster Zukunft kaum noch jemand benötigt. Hier gilt es, frühzeitig die richtige Strategie zu erkennen.
[et_bloom_locked optin_id=optin_15] Vortragsexposé Vertriebsprozesse digitalisieren, PDF 583 kb [/et_bloom_locked]
Wie ist der erste Eindruck direkt nach einem Vortrag?
Hier das Videotestimonial von Peter Ring aus dem Vorstand des Verbands der selbständigen Versicherungskaufleute der SIGNAL IDUNA Gruppe nach einem Vortrag von Tim Cortinovis auf der Hauptversammlung des VSV
“Vielen Dank für einen spannenden und sehr unterhaltsamen Vortrag. Unsere Teilnehmer waren begeistert von den Einblicken in die ganz aktuellen Trends der Digitalisierung im Vertrieb. Ich wünsche noch vielen anderen Veranstaltungsteilnehmern, dass Sie in den Genuss eines Vortrages von Ihnen kommen!”
Dr. Tilman Welther, Herausgeber Fondszeitung
The last editions of The Sales Accelerator
These are the last articles of the current issue.
Why Aflac’s CIO won’t ever be first to market with generative AI—but is still finding ways to adopt the technology
In a world where tech innovations are embraced at lightning speed, Aflac’s CIO is taking a more tempered approach when it comes to generative AI. While many in the finance and insurance industries rush to implement these advanced technologies, Aflac’s top tech executive believes in measured caution. The company’s focus remains on ensuring that any new technology aligns carefully with their existing systems and regulatory guidelines, prizing stability and security over rapid innovation.
Why does it matter? Adopting a conservative strategy may protect Aflac from the pitfalls of emerging technology, such as unanticipated operational risks or compliance issues. This approach reflects a growing sentiment among companies wary of the hype surrounding AI and eager to prevent potential mishaps by moving too quickly. As AI continues to evolve, the shape of industries and their operations may shift, but companies like Aflac are choosing to prioritize methodical and safe progress.
For whom important: Stakeholders in industries heavily reliant on data and analytics—such as finance and insurance—will find this approach relevant. It’s crucial for investors, cybersecurity experts, and tech developers to understand why some companies may seem slower in adopting new AI technologies. By recognizing these cautious strategies, stakeholders can better gauge a company’s potential for sustainable growth amidst technological innovation.
Read the whole story here [fortune.com](https://fortune.com/2024/10/02/aflac-cio-conservative-approach-to-generative-ai/).
How To Humanize AI Content: Tips and Benefits
In the rapidly evolving world of digital marketing, businesses are increasingly turning to AI to generate content, but how can we ensure that this content resonates on a human level? A recent article on Shopify’s blog delves deep into the methods for humanizing AI-generated content. It explores various techniques, such as incorporating emotional intelligence, adding personal stories, and maintaining a conversational tone, all key strategies for making AI texts feel more relatable and engaging to an audience.
Why does it matter? As companies rely more on AI for content creation, the risk of producing robotic, impersonal copy increases. Humanized AI content can help brands build stronger connections with their audience, drive engagement, and ultimately foster customer loyalty. This is crucial in a crowded digital space where consumers are bombarded with information and are more likely to connect with content that feels authentic and personalized.
For whom is this important? This information is particularly valuable for digital marketers, content creators, and business owners who use AI tools to generate content. Understanding how to humanize AI-generated content can provide a competitive edge and elevate the overall quality of their communications. Read the whole story here: [www.shopify.com](https://www.shopify.com/ie/blog/how-to-humanize-ai-content).
AiThority’s Weekly AI Update For the Week Ending September 27th: Insights from Major Tech and AI Leaders
This week’s AI update from AiThority sheds light on emerging trends and significant announcements in the tech world. The insights come from various major tech and AI leaders, who discuss innovations and future directions in artificial intelligence. Among the key points, there is a focus on advancements in natural language processing, machine learning applications, and ethical AI considerations.
Why does it matter? Staying informed about the latest developments in AI is crucial for professionals in the tech industry, policymakers, and anyone interested in how technology shapes our world. These updates provide a glimpse into where the industry is heading and highlight potential opportunities and challenges.
For whom important? This information is particularly significant for tech enthusiasts, AI researchers, and business leaders looking to integrate AI into their operations. Keeping up-to-date with these insights can help stakeholders make informed decisions and stay competitive.
Read the whole story here. [aithority.com](https://aithority.com/natural-language/aithoritys-weekly-ai-update-for-the-week-ending-september-27th-insights-from-major-tech-and-ai-leaders/)
Top Zendesk Sell alternatives for sales success
**Are There Better Options Than Zendesk Sell? Read On to Find Out!**
When it comes to customer relationship management (CRM) tools, businesses often look for reliable alternatives that offer a range of features and affordability. Fortune.com extensively reviews several alternatives to Zendesk Sell, providing insights into various CRM tools that might better suit different business needs. Check out the detailed comparisons of leading CRM software and discover which one could be the perfect match for your business needs.
**Why Does It Matter?**
Choosing the right CRM can significantly impact your business operations, customer satisfaction, and overall efficiency. With several options available, finding the ideal CRM tool can help streamline your processes and improve customer engagement.
**For Whom Important?**
This analysis is crucial for business owners, marketers, and sales professionals who are considering switching from Zendesk Sell to a more suitable CRM tool. It can also benefit those who are just starting to implement CRM in their operations and looking for an informed comparison of options.
To get an in-depth look at the various alternatives to Zendesk Sell, **[Read the whole story here](https://fortune.com/recommends/crm/zendesk-sell-alternatives/)**.
What’s the minimum viable infrastructure your enterprise needs for AI?
In today’s digital landscape, understanding the minimum viable infrastructure your enterprise needs for AI can be a game-changer. VentureBeat’s latest article delves into the essential components required to set up a robust AI framework within your business. The piece elaborates on the core technological and organizational architecture necessary to support AI initiatives.
**Why does it matter?** Establishing a firm infrastructure for AI is crucial for maintaining scalability, efficiency, and competitiveness. Without a solid foundation, enterprises may falter in their AI undertakings, potentially leading to increased costs and subpar performance.
**For whom important?** This information is vital for IT managers, CTOs, and business leaders who aim to integrate AI solutions into their operations. It offers a roadmap to ensure that the technological bedrock is sufficient to support sophisticated AI applications.
**Read the whole story here:** [venturebeat.com](https://venturebeat.com/ai/whats-the-minimum-viable-infrastructure-your-enterprise-needs-for-ai/)
Operation AI Comply: continuing the crackdown on overpromises and AI-related lies
### Operation AI: FTC Tightens the Reins on Misleading AI Claims
In a recent crackdown labeled “Operation AI Comply,” the Federal Trade Commission (FTC) is amplifying its efforts to address the growing issue of AI-related deception. Companies making overhyped or false claims about their AI products are now under the FTC’s microscope, as the agency seeks to ensure transparency and honesty in the rapidly evolving tech sector.
**Why does it matter?** The initiative is crucial because AI technologies are increasingly integrated into various aspects of daily life, from healthcare to finance to personal gadgets. Misleading or exaggerated claims can lead to consumer distrust, financial loss, and even potential risks to public safety.
**For whom important?** This operation holds significant relevance for consumers, business owners, and tech developers alike. Consumers need to make informed decisions based on truthful information, while business owners and tech developers must abide by regulatory standards to maintain credibility and avoid legal repercussions.
Read the whole story here: [www.ftc.gov](https://www.ftc.gov/business-guidance/blog/2024/09/operation-ai-comply-continuing-crackdown-overpromises-ai-related-lies)
How Generative AI Changes the Game in Tech Services
**Generative AI: The Game Changer in Tech Services**
A fresh report from Bain & Company has revealed the transformative impact of generative AI on tech services. Highlighting the significant shifts in industry dynamics, the report delves into how technology firms are leveraging AI to enhance operational efficiencies, drive innovation, and maintain competitive edge.
**Why does it matter?**
The findings underscore the broad-reaching implications of generative AI, not just for tech companies, but for businesses across various sectors. With AI’s growing role in automating complex tasks and enabling new possibilities, the report suggests substantial potential for improved productivity and innovation.
**For whom important?**
This insight is crucial for tech service providers, industry leaders, and decision-makers aiming to stay ahead in a rapidly evolving landscape. Understanding these advancements is vital for strategizing future growth and sustaining market relevance.
**Read the whole story here:** [www.bain.com](https://www.bain.com/insights/how-generative-ai-changes-the-game-in-tech-services-tech-report-2024/)
AI-Enhanced Pricing Can Boost Revenue Growth
In a recent article from Bain & Company, the importance of AI-enhanced pricing strategies is explored as a method to significantly boost revenue growth. The piece delves into how artificial intelligence can be employed to fine-tune pricing models, allowing companies to adapt in real-time to market changes and customer behavior. Through these advanced techniques, businesses are finding more effective ways to maximize profitability.
Why does it matter? The application of AI in pricing can revolutionize how companies approach their sales strategies, making them more responsive and efficient. This technology offers a competitive edge in today’s fast-paced market, where traditional pricing methods can often fall short.
For whom important? This information holds particular relevance for business leaders, pricing analysts, and strategic planners looking to enhance their operational efficiencies and revenue potential. By integrating AI into their pricing strategies, these professionals can unlock new avenues for growth and profitability.
Read the whole story here: [AI-enhanced pricing can boost revenue growth](https://www.bain.com/insights/ai-enhanced-pricing-can-boost-revenue-growth/).
![16 B2B Social Media Marketing Strategies for Any and Every Industry [Social Media Trends Report Data]](https://www.cortinovis.de/wp-content/uploads/2024/09/b2b-social-media-marketing-featured-400x250.jpeg)
16 B2B Social Media Marketing Strategies for Any and Every Industry [Social Media Trends Report Data]
In the ever-evolving landscape of social media, B2B marketers are always on the lookout for strategies to effectively engage with their audience across major platforms. HubSpot’s latest blog post offers insightful guidance on how these marketers can thrive on the six biggest social networks. From LinkedIn for professional networking to Instagram for visual storytelling, the article breaks down the unique advantages and tactical approaches for each platform.
Why does it matter? Mastering these platforms is crucial for B2B marketers seeking to build meaningful connections, improve brand visibility, and ultimately drive conversions. The methods outlined can significantly influence marketing ROI and long-term business growth.
For whom important? This article is indispensable for B2B marketing professionals, digital strategists, and social media managers looking to amplify their marketing efforts and leverage the right tools for their target audience.
Read the whole story here: [B2B Marketers Social Media Guide](https://blog.hubspot.com/blog/tabid/6307/bid/32765/how-b2b-marketers-can-succeed-on-the-6-big-social-networks.aspx)
Kunden sagen:
We had a fabulous talk from Tim. It was engaging, it was fun, it was airy and light. The whole room was really excited by what he had to share with us.
Tim Cortinovis ist DER Vertriebsguru Deutschlands.
We just want to thank Tim for being our host this week at our user conference. He did a great job keeping us all engaged, keeping us up to date on what everybody was talking about, connecting dots, and keeping us inspired.