Digitalisierung im B2B-Vertrieb

Wenn der „Einkaufsbot“ mit dem „Verkaufsbot“ …

Sie suchen einen Keynote Speaker zur Digitalisierung im B2B-Vertrieb?

Zunehmend schneller werden immer mehr Teile der Wertschöpfungskette automatisiert. Im Bereich Produktion (Stichwort Industrie 4.0) sind wir bereits sehr weit. Nun erreicht viele Unternehmen der Gedanke, auch den Vertrieb und das Marketing weitaus stärker mit digitalen Mitteln auszustatten oder gar zu automatisieren.

Buchen Sie dazu diese aktuelle Keynote und ermöglichen Sie Ihren VeranstaltungsteilnehmerInnen einen Einblick, was jetzt schon möglich ist und einen Ausblick, was in den nächsten zwei bis fünf Jahren möglich sein wird. (Hätten Sie etwa gedacht, dass dass 2020 bereits 85% aller Kundenkommunikationen nur noch über Bots stattfinden? Das zumindest sagt die Gartner Group voraus.)

Heute schon sind Lösungen praxistauglich, an die wir vor fünf Jahren noch nicht geglaubt hätten. Was von dem, was möglich ist, sollten Sie für Ihren Vertrieb einsetzen? Und wie stellen Sie Ihren Vertrieb auf, um mögliche Chancen, die sich aus der Digitalisierung ergeben, zu nutzen? Es geht darum, passende Lösungen für einzelne Prozesse zu finden, aber gleichzeitig auch das Mindset des Vertriebs auf die neue Herausforderung einzustellen. Denn um „einfach Produkte zu verkaufen“, wird in allernächster Zukunft kaum noch jemand benötigt. Hier gilt es, frühzeitig die richtige Strategie zu erkennen.

Wie ist der erste Eindruck direkt nach einem Vortrag?

Hier das Videotestimonial von Peter Ring aus dem Vorstand des Verbands der selbständigen Versicherungskaufleute der SIGNAL IDUNA Gruppe nach einem Vortrag von Tim Cortinovis auf der Hauptversammlung des VSV

“Vielen Dank für einen spannenden und sehr unterhaltsamen Vortrag. Unsere Teilnehmer waren begeistert von den Einblicken in die ganz aktuellen Trends der Digitalisierung im Vertrieb. Ich wünsche noch vielen anderen Veranstaltungsteilnehmern, dass Sie in den Genuss eines Vortrages von Ihnen kommen!”

Dr. Tilman Welther, Herausgeber Fondszeitung

The last editions of The Sales Accelerator

These are the last articles of the current issue.

Revolutionizing Sales: New research shows how AI is shaping the future of sales strategies

Revolutionizing Sales: New research shows how AI is shaping the future of sales strategies

Artificial intelligence (AI) is making waves in the sales industry, reshaping how businesses strategize and reach their targets. New research from the University of Alabama at Birmingham reveals that AI’s influence extends far beyond simple automation, offering deeper insights into customer behavior and improving decision-making processes.

Why does it matter? The integration of AI in sales can lead to more personalized customer experiences, streamlined operations, and ultimately, higher profitability. This transformation is not merely a technological fad but a shift that could redefine competitive strategies in the marketplace.

For whom important? Sales professionals, business strategists, and tech innovators will find this research particularly valuable as they look to stay ahead of industry trends and leverage AI for better outcomes. Read the whole story here: [Revolutionizing Sales: New Research Shows How AI is Shaping the Future of Sales Strategies](https://www.uab.edu/news/research/item/14104-revolutionizing-sales-new-research-shows-how-ai-is-shaping-the-future-of-sales-strategies).

How Generative AI Will Change Sales

How Generative AI Will Change Sales

Welcome to Infotainment News, your go-to source for the latest buzz in technology and business!

**Revolutionizing Sales: The Promise of Generative AI**

Imagine a sales world where artificial intelligence not only assists but takes the lead. This isn’t just science fiction anymore. Generative AI is set to overhaul the traditional sales paradigm, bringing a new level of customization and efficiency. According to the latest article from Harvard Business Review, generative AI has the potential to analyze vast swaths of data, create personalized marketing materials, and even simulate customer interactions to a near-human level. This technology promises to reduce the workload for sales teams, allowing them to focus on more strategic aspects of their role.

**Why Does It Matter?**

The integration of generative AI into sales is more than just a technological upgrade; it’s a seismic shift. This innovation could drastically improve customer engagement, making interactions more meaningful and tailored to individual needs. For businesses, this means better conversion rates and a more streamlined sales process. Furthermore, the technology could democratize access to high-quality sales strategies, enabling smaller businesses to compete with larger enterprises on a more level playing field.

**For Whom Important?**

This transformation is pivotal for sales professionals, marketing experts, and business leaders who are always on the lookout for cutting-edge tools to gain a competitive advantage. Additionally, tech developers and AI specialists will find ample opportunities to innovate and refine this technology, contributing to its continual evolution. Investors and stakeholders in tech and retail industries will also want to take note, as the widespread adoption of AI-driven sales strategies is likely to impact market trends and business models moving forward.

**Read the Whole Story Here:** [Harvard Business Review Article](https://hbr.org/2023/03/how-generative-ai-will-change-sales)

Stay tuned for more updates and insights on how technology is shaping our world!

The evolution of customer care: AI and the Gen Z effect

The evolution of customer care: AI and the Gen Z effect

### Infotainment News: The Evolution of Customer Care – AI and the Gen Z Effect

In an era where customer care is evolving at lightning speed, McKinsey & Company’s latest insights reveal a fascinating trend – the intersection of artificial intelligence (AI) and the demanding expectations of Generation Z. The study explores how businesses are adopting AI-driven solutions to meet the unique needs of the Gen Z demographic, who crave instant gratification, personalized interactions, and seamless digital experiences. As companies race to adapt, AI emerges as a pivotal tool in revolutionizing customer care protocols, making interactions more efficient and satisfying for younger consumers.

**Why does it matter?** The importance of this evolution cannot be overstated. As Generation Z becomes a primary consumer group, businesses that fail to adapt to their expectations risk falling behind. AI’s role in enhancing customer care isn’t just about keeping up with trends; it’s about fundamentally transforming how services are delivered. This shift can lead to improved customer satisfaction, loyalty, and ultimately, a stronger bottom line for companies that successfully integrate these technologies.

**For whom important?** This development is crucial for business leaders, customer service managers, and tech innovators who want to stay ahead in a competitive market. Understanding the demands of Gen Z and leveraging AI to meet those demands can open new avenues for growth and customer engagement. Furthermore, it offers strategic insights for those involved in digital transformation and customer experience improvement within their organizations.

**Read the whole story here:** [McKinsey & Company – The Evolution of Customer Care: AI and the Gen Z Effect](https://www.mckinsey.com/capabilities/operations/our-insights/the-evolution-of-customer-care-ai-and-the-gen-z-effect)

How Anthropic’s ‘Projects’ and new sharing features are revolutionizing AI teamwork

How Anthropic’s ‘Projects’ and new sharing features are revolutionizing AI teamwork

Infotainment News:

In the massively evolving world of Artificial Intelligence, Anthropic’s AI Assistant, Claude, has received a sizable upgrade, becoming a force to reckon. The latest enhancements to Claude include notable speed improvements, more realistic text and graphic generation, combined with a stronger ability to understand commands based on previous conversations. Furthermore, this smarter AI assistant can comprehend user requests with higher uniqueness, making the interaction much more personalized.

Why does it matter? As AI continues to shape our daily lives, a more efficient, sharper, and adaptable AI assistant like Claude can influence different sectors – from personal assisting to business operations. Improved AI systems can provide quicker solutions, personalized ambient experiences enhancing human-machine interaction. This evolution marks a significant step towards building AI systems that understand and interact with humans more organically.

For whom is it important? This advancement carries immense significance for developers, AI enthusiasts, and businesses leveraging AI for their operations. Consumers who rely on smart AI systems daily can also enjoy a smoother, intuitive, and personalized interaction due to this upgrade.

Read the whole story here: [venturebeat.com/ai/anthropic-ai-assistant-claude-just-got-a-massive-upgrade-heres-what-you-need-to-know](https://venturebeat.com/ai/anthropic-ai-assistant-claude-just-got-a-massive-upgrade-heres-what-you-need-to-know/)

What Is an AI Influencer? How Marketers Can Use AI influencers

What Is an AI Influencer? How Marketers Can Use AI influencers

In the age of digital marketing, AI technology is leveraging its influence power. A recent article on Shopify.com describes how artificial intelligence is being used to create virtual influencers, who help to market products and services effectively. These AI influencers add an innovative edge to traditional advertising strategies, as they can efficiently crunch data, analyze patterns, and enable brands to reach their desired audience with precision.

Why does it matter? The rise of AI influencers not only represents innovative advancements in technology, but it also redefines how businesses operate their marketing strategies. AI influencers are available 24/7, eliminating human influencers’ constraints, and can be programmed to interact with consumers at human-like levels, making advertising more engaging and personalized.

This development is particularly significant for marketing professionals, e-commerce businesses, and the tech-savvy demographic who constantly seek new technological advancements. Its potential in enhancing consumer engagement, ensuring cost-effectiveness, and achieving precise audience targeting makes it a trend worth watching. You can delve into this winning combination of AI technology and digital marketing in its entirety by clicking on “Read the whole story here”: www.shopify.com/my/blog/ai-influencer.

Revolutionizing Sales with Digital Distribution: The Etrado Story

Revolutionizing Sales with Digital Distribution: The Etrado Story

Infotainment News Headline: “Revolutionizing Sales with Digital Distribution: The Etrado Story”

Why does it matter: German-based Etrado is transforming the traditional sales framework through its cutting-edge digital distribution service. This innovative platform, making use of the most current technology trends, not only simplifies the sales process but also enhances efficiency, potentially reshaping the future of sales strategies.

For whom important: This innovative shift is instrumental for businesses, irrespective of their size or sector, that aim to streamline their sales operations. Unquestionably, it is significant for forward-thinking entrepreneurs, sales specialists, and strategic decision makers who continually seek to evolve and adapt to today’s fast-paced digital landscape.

Read the whole story here: [www.etrado.de](https://www.etrado.de/vertriebsdienst/digitalen-vertrieb)

Enterprise hits and misses – marketers grapple with generative AI, security is an identity problem, and OpenAI has an up and down week

Enterprise hits and misses – marketers grapple with generative AI, security is an identity problem, and OpenAI has an up and down week

In the ever-evolving landscape of digital marketing, one of the latest developments causing buzz has been the integration of generative AI into strategies. As per a [recent article](diginomica.com), marketers are grappling with the adoption of generative artificial intelligence (AI), additionally exploring the complexities of security and identity issues. Generative AI, with its capabilities far beyond traditional marketing tools such as targeted ads and email automation, is revolutionizing the way brands interact with their customers. However, the article points out the challenges surrounding the security of clients’ data and maintaining the essential human aspect in their marketing efforts.

Why does it matter? As marketing moves into a technology-led era, keeping up with these changes is critical for brands looking to maintain a competitive edge. Understanding the advantages and addressing the difficulties of generative AI and secure identity use may determine the future success of marketing campaigns. On top of this, ensuring that the digital tools used respect and protect client’s private information can foster trust in a landscape often marred by cybersecurity threats.

This is particularly important for digital marketers, CIOs, and businesses considering upgrading their marketing tools. Being aware of the latest trends and potential pitfalls can help them effectively navigate this new territory. Marketing teams, in particular, need to understand how to use these tools effectively, balancing the benefits achieved through AI capabilities and the urgent need for data security.

Read the whole story [here](https://diginomica.com/enterprise-hits-and-misses-marketers-grapple-generative-ai-security-identity-problem-and-openai-has).

Digitale Vertriebsstrategien, die wirklich funktionieren

Digitale Vertriebsstrategien, die wirklich funktionieren

In a rapidly changing digital market, businesses are always in search of effective online sales strategies. A recent piece on realsales.de discusses revolutionary digital sales strategies that truly make a difference. The article dives deep into digital marketing tools, customer analysis tactics, e-commerce techniques, and more, guiding readers on how to outperform their competitors and increase their online sales.

Why does it matter? With the rise of digitalization, businesses are vastly moving online. Therefore, having a deeper understanding of successful online sales strategies is crucial for businesses to survive and thrive in the digital market. For whom is it important? In particular, this insight will be especially valuable for entrepreneurs, digital marketers, business consultants, and anyone involved in the e-commerce industry.

To acquire a full understanding of these digital strategies and how you can apply them in your operations, read the whole story here: https://realsales.de/digitale-vertriebsstrategien-die-wirklich-performen/

LinkedIn unveils AI updates for business users, job seekers

LinkedIn unveils AI updates for business users, job seekers

LinkedIn, the renowned professional networking platform, has recently launched a range of Artificial Intelligence (AI) updates for the benefit of job seekers and business users. The new AI functions are oriented to help users more effectively engage with posts, search jobs, and connect with potential employers or clients. AI-driven networking suggestions and content recommendations are some of the updates, designed to improve overall user experience by delivering tailored results.

Why does it matter? The integration of artificial intelligence into such a widely-utilized networking platform demonstrates the expanding reach of AI and its potential to completely revolutionize user experience on digital platforms. This also fortifies LinkedIn’s position in the competitive market, showing its commitment to remain up-to-date, providing sophisticated tools for job-seeking and professional networking.

For whom is it important? This development holds significance for both job-seekers and business users. For job seekers, these updates mean better opportunities for networking, a simpler job-search process, and more personalized job recommendations. Business users, on the other hand, obtain redefined methods for reaching their target audience. Enjoy the full story [here](https://www.techtarget.com/searchenterpriseai/feature/LinkedIn-unveils-AI-updates-for-business-users-job-seekers).

Kunden sagen:

We had a fabulous talk from Tim. It was engaging, it was fun, it was airy and light. The whole room was really excited by what he had to share with us.

Jason Wesbecher

VP Sales and Marketing, Corel Corporation, Austin

Tim Cortinovis ist DER Vertriebsguru Deutschlands.

Wolfgang Tiefensee

Wirtschaftsminister, Land Thüringen

We just want to thank Tim for being our host this week at our user conference. He did a great job keeping us all engaged, keeping us up to date on what everybody was talking about, connecting dots, and keeping us inspired.

Stacey Gromlich

Director Global Audience Engagement, Siemens Digital Industries Software

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