Wenn der „Einkaufsbot“ mit dem „Verkaufsbot“ …
Sie suchen einen Keynote Speaker zur Digitalisierung im B2B-Vertrieb?
Zunehmend schneller werden immer mehr Teile der Wertschöpfungskette automatisiert. Im Bereich Produktion (Stichwort Industrie 4.0) sind wir bereits sehr weit. Nun erreicht viele Unternehmen der Gedanke, auch den Vertrieb und das Marketing weitaus stärker mit digitalen Mitteln auszustatten oder gar zu automatisieren.
Buchen Sie dazu diese aktuelle Keynote und ermöglichen Sie Ihren VeranstaltungsteilnehmerInnen einen Einblick, was jetzt schon möglich ist und einen Ausblick, was in den nächsten zwei bis fünf Jahren möglich sein wird. (Hätten Sie etwa gedacht, dass dass 2020 bereits 85% aller Kundenkommunikationen nur noch über Bots stattfinden? Das zumindest sagt die Gartner Group voraus.)
Heute schon sind Lösungen praxistauglich, an die wir vor fünf Jahren noch nicht geglaubt hätten. Was von dem, was möglich ist, sollten Sie für Ihren Vertrieb einsetzen? Und wie stellen Sie Ihren Vertrieb auf, um mögliche Chancen, die sich aus der Digitalisierung ergeben, zu nutzen? Es geht darum, passende Lösungen für einzelne Prozesse zu finden, aber gleichzeitig auch das Mindset des Vertriebs auf die neue Herausforderung einzustellen. Denn um „einfach Produkte zu verkaufen“, wird in allernächster Zukunft kaum noch jemand benötigt. Hier gilt es, frühzeitig die richtige Strategie zu erkennen.
Wie ist der erste Eindruck direkt nach einem Vortrag?
Hier das Videotestimonial von Peter Ring aus dem Vorstand des Verbands der selbständigen Versicherungskaufleute der SIGNAL IDUNA Gruppe nach einem Vortrag von Tim Cortinovis auf der Hauptversammlung des VSV
“Vielen Dank für einen spannenden und sehr unterhaltsamen Vortrag. Unsere Teilnehmer waren begeistert von den Einblicken in die ganz aktuellen Trends der Digitalisierung im Vertrieb. Ich wünsche noch vielen anderen Veranstaltungsteilnehmern, dass Sie in den Genuss eines Vortrages von Ihnen kommen!”
Dr. Tilman Welther, Herausgeber Fondszeitung
The last editions of The Sales Accelerator
These are the last articles of the current issue.
Digitalisierung in Unternehmen – Was bringt die Anpassung mit sich?
Title: Transformation in Businesses through Digitalization: What Does the Change Entail?
In an increasingly digitized world, businesses are striving to stay ahead by adopting digitalization significantly. A report from www.enwipo.de explains that integrating digital elements into daily operations can bring about increased productivity, cost reduction, and enhanced customer experiences. However, it’s not a seamless transition for most companies. They struggle with challenges encompassing cybersecurity, data privacy issues, change management, and employee training amid this adoption.
Why does it matter? The pace at which businesses digitalize directly impacts their competitiveness. Being on the frontline of the digitalization wave provides companies with the advantage of a leaner operation model, improved customer interactions and market dominance. On the flip side, ignoring this trend could lead to severe setbacks, making it difficult for companies to keep up with those who have embraced the digital tide.
For whom is it important? This digital transformation affects a comprehensive gamut of stakeholders including business owners, employees, customers, investors, and even potential entrants in the market. The shift to digitalization could mean new growth and opportunities for all. Equally, it requires a substantial understanding and strategizing to mitigate accompanying risks effectively.
Read the whole story here: [www.enwipo.de](https://www.enwipo.de/2024/06/06/digitalisierung-in-unternehmen-was-bringt-die-anpassung-mit-sich/).
![Which AI Tool Writes the Best Marketing Copy? [I Tested Several Different Tools]](https://www.cortinovis.de/wp-content/uploads/2024/06/Untitled20design20284229-1-400x250.jpeg)
Which AI Tool Writes the Best Marketing Copy? [I Tested Several Different Tools]
Artificial Intelligence (AI) is redefining the traditional process of copywriting, advancing to surpass human capabilities by improving efficiency and accuracy in content creation. Tools like Jarvis and Copy.ai are using AI to simplify and streamline the copywriting process, machine learning technology enabling these tools to perfect grammar, create convincing content, and empower businesses with insightful competitor analysis and SEO optimization.
Why does it matter? This shift matters as AI becoming a significant player in the copywriting field not only optimizes the creative process but also presents a potential game-changer for businesses seeking to enhance their digital marketing strategy. The utilization of AI tools can lead to faster content generation, better customer engagement, and improved content accuracy, enabling businesses to stay competitive and relevant in today’s fast-paced digital world.
For whom is it important? This advancement is a crucial turn of events for copywriters, marketers, business owners, and anyone looking to improve their content on digital platforms. By leveraging AI tools, creators can take off the pressure of creating error-free, relevant, and engaging content, ultimately, amplifying their digital presence. Seeking more insights on how AI is transforming copywriting? Read the whole story here: [https://blog.hubspot.com/marketing/copywriting-ai-tools](https://blog.hubspot.com/marketing/copywriting-ai-tools).
‘This Is Going to Be Painful’: How a Bold A.I. Device Flopped
AI technology is moving in a more sensitive and human-friendly direction. The New York Times reports that a new project called “Humane AI” is now harnessing the power of artificial intelligence in ways that respect human-inspired morals and values. This development is not only revolutionizing our future interactions with the digital world but also making a massive stride towards mitigating the side effects of ill-manipulated AI technology.
Why does it matter? As we increasingly rely on artificial intelligence systems across various sectors, the ethical aspect should not go unaddressed. Innovations like “Humane AI” are crucial to ensure that AI operates within our value systems and contributes positively to society. These advancements denote the tech industry’s conscious choice to prioritize the humane aspect of artificial intelligence, fostering a balance between technological advancement and human dignity. For whom is it important? This switch is highly relevant to technologists, ethicists, and, indeed, all who interact – knowingly or unknowingly – with AI systems in daily life, from consumers using AI-powered devices to businesses deploying AI solutions.
Read the whole story here: [www.nytimes.com/2024/06/06/technology/humane-ai-pin.html](www.nytimes.com/2024/06/06/technology/humane-ai-pin.html).
How AI could supercharge the Vision Pro
Apple has unveiled a new technological marvel named ‘Vision Pro AI’. This innovation, with the ability to improve the lives of visually impaired individuals, signifies a significant leap in the AI domain. It provides real-time object and scene description, along with navigation assistance, transforming the way visually impaired people harness technology.
Why does it matter? This breakthrough matters because it provides an inclusive platform that enhances the usability of technology for visually impaired individuals. By revolutionizing the way they interact with and understand their surroundings, Vision Pro AI helps mitigate the barriers to technology they face daily. For whom is it essential? Primarily, it’s vital for visually impaired people, but it also holds importance for tech enthusiasts, AI researchers, and advocates of inclusive technology who believe in technology’s role as a catalyst for societal change.
To learn more about this exciting development and the impact it promises, read the whole story [here](https://www.cnn.com/2024/06/04/tech/vision-pro-ai-apple/index.html). This advancement underscores not only the progress of technology but also how it can profoundly enhance the quality of life for different sections of society.
How to Use AI to Market Your Small Business
In the ever-evolving world of business, the presence of Artificial Intelligence (AI) is taking small business marketing by storm. Leveraging the power of AI, SMBs are now capable of personalizing advertisements, predicting customer behavior, and enhancing engagement. The automation of marketing tasks also results in time and cost-efficiency, increasing productivity overall, making it a cost-effective solution.
Why does it matter? As AI continues to dominate technological advancements, businesses adopting these practices can stay competitive in the market. It helps them reduce labor costs, improve customer service, and generate data that could provide critical insights into customer behavior. With businesses increasingly adopting AI, those that hesitate to jump on the trend could potentially fall behind.
For whom is it important? This development is crucial for small to mid-size businesses (SMBs) looking to level up their marketing strategies. The ability to automate tasks and utilize data-driven insights can propel SMBs towards higher profitability and customer satisfaction. To fully grasp how AI is revolutionizing small business marketing, dive deeper into the subject [here](https://blog.hubspot.com/marketing/ai-small-business-marketing).
15 Customer Experience Predictions for 2024
In 2024, businesses are expected to invest more in improving their customer experience (CX), according to Adrian Swinscoe in Forbes. He predicts a rise in automated services and anticipates that AI will continue to steal the show, bringing together data from different sources for a personalized and seamless customer experience. An extraordinary brand promise and experience will also become a big differentiation factor, as companies continuously strive to satisfy and surpass customer expectations.
Why does it matter? The shift towards digitization and automation will not only improve operational efficiency but also reshape customer relationships. Understanding customer needs and behavior through AI can help businesses offer more effective and personalized promotions, products or services. A differentiated brand promise and experience not only increase customer loyalty but also create a competitive edge in the market.
For whom is it important? This is crucial for businesses aiming to elevate their customer service, entrepreneurs intending to launch new ventures, as well as consumers who seek improved and personalized services. Through integrating AI and digitization in their operations, businesses can deliver superior customer experiences and drive customer satisfaction to another level. Read the whole story here: https://www.forbes.com/sites/adrianswinscoe/2023/12/18/15-customer-experience-predictions-for-2024/.
Sales Intelligence Speeds up Your Lead Management
Sales Intelligence may revolutionize lead management, according to an informative article published on More-Fire. By leveraging advanced technologies, companies can streamline their sales process, improve productivity, and ultimately enhance overall business performance. The technology allows organizations to gather and utilize valuable sales data promptly, enabling them to secure more leads and make informed strategic decisions.
Why does it matter? The digital age has given rise to a sophisticated business environment, where organizational success largely dictates the ability to gather, understand, and implement insights derived from available data. Sales Intelligence is an evolving concept that is changing the sales landscape by accelerating lead management; hence its relevance in today’s data-driven world.
For whom is it important? This new approach is particularly critical for business strategists, sales teams, entrepreneurs, and anyone keen on gaining an edge in a fiercely competitive market. Utilizing sales intelligence can be a game-changer, providing valuable analytical insights and driving growth. Read the whole story here: [www.more-fire.com/blog/wie-sales-intelligence-dein-lead-management-beschleunigt/](https://www.more-fire.com/blog/wie-sales-intelligence-dein-lead-management-beschleunigt/)
Technology and AI: Redefining Customer Interactions, Banking Operations, and Human Empathy
In a world increasingly characterized by technology and artificial intelligence, we’re seeing dramatic shifts in the approach to customer interactions and operational dynamics of the banking sector. AI is not only boosting efficiency but also redefining human empathy, shaping and improving the relationship between banks and their clients. With tactics such as personalized messages, customer profiling, and intelligent virtual assistants, AI is changing the game entirely.
Why does it matter? This shift towards a more digitalized and automated operation matters because it impacts how customers interact and engage with their banks. It provides a more tailored, convenient, and efficient banking service. Additionally, through AI’s ability to redefine human empathy in this sector, banks can better understand their clients’ needs and provide more personalized financial solutions, which will, in turn, foster loyalty and retention.
Who is it important for? The technological transformation is especially important for banking institutions that are looking to stay competitive and relevant in the fast-evolving digital age. It is equally crucial for clients who want to enjoy seamless, personalized, and efficient banking services. Read the whole story [here](https://finovate.com/technology-and-ai-redefining-customer-interactions-banking-operations-and-human-empathy/).
Trust in AI is more than a moral problem
In an era where artificial intelligence (AI) integration is a must, trust issues remain a pervasive and multifaceted problem. A recent article on VentureBeat explores this dilemma, presenting it as a significant roadblock that extends beyond moral issues, impacting technological adoption and innovation.
So, why does this matter? Establishing reliable trust protocols in AI systems is essential to foster public acceptance and ensure safety while leveraging technology in various sectors like healthcare, banking, transportation, and more. For whom is this important? This issue is vital for tech developers, potential investors, policymakers, and indeed, the larger public that stands to be the end-users of such AI systems.
To delve further into this fascinating intersection of technology and trust, read the whole story here: [venturebeat.com/ai/trust-in-ai-is-more-than-a-moral-problem](https://venturebeat.com/ai/trust-in-ai-is-more-than-a-moral-problem/).
Kunden sagen:
We had a fabulous talk from Tim. It was engaging, it was fun, it was airy and light. The whole room was really excited by what he had to share with us.
Tim Cortinovis ist DER Vertriebsguru Deutschlands.
We just want to thank Tim for being our host this week at our user conference. He did a great job keeping us all engaged, keeping us up to date on what everybody was talking about, connecting dots, and keeping us inspired.
