Digitalisierung im B2B-Vertrieb

Wenn der „Einkaufsbot“ mit dem „Verkaufsbot“ …

Sie suchen einen Keynote Speaker zur Digitalisierung im B2B-Vertrieb?

Zunehmend schneller werden immer mehr Teile der Wertschöpfungskette automatisiert. Im Bereich Produktion (Stichwort Industrie 4.0) sind wir bereits sehr weit. Nun erreicht viele Unternehmen der Gedanke, auch den Vertrieb und das Marketing weitaus stärker mit digitalen Mitteln auszustatten oder gar zu automatisieren.

Buchen Sie dazu diese aktuelle Keynote und ermöglichen Sie Ihren VeranstaltungsteilnehmerInnen einen Einblick, was jetzt schon möglich ist und einen Ausblick, was in den nächsten zwei bis fünf Jahren möglich sein wird. (Hätten Sie etwa gedacht, dass dass 2020 bereits 85% aller Kundenkommunikationen nur noch über Bots stattfinden? Das zumindest sagt die Gartner Group voraus.)

Heute schon sind Lösungen praxistauglich, an die wir vor fünf Jahren noch nicht geglaubt hätten. Was von dem, was möglich ist, sollten Sie für Ihren Vertrieb einsetzen? Und wie stellen Sie Ihren Vertrieb auf, um mögliche Chancen, die sich aus der Digitalisierung ergeben, zu nutzen? Es geht darum, passende Lösungen für einzelne Prozesse zu finden, aber gleichzeitig auch das Mindset des Vertriebs auf die neue Herausforderung einzustellen. Denn um „einfach Produkte zu verkaufen“, wird in allernächster Zukunft kaum noch jemand benötigt. Hier gilt es, frühzeitig die richtige Strategie zu erkennen.

Wie ist der erste Eindruck direkt nach einem Vortrag?

Hier das Videotestimonial von Peter Ring aus dem Vorstand des Verbands der selbständigen Versicherungskaufleute der SIGNAL IDUNA Gruppe nach einem Vortrag von Tim Cortinovis auf der Hauptversammlung des VSV

“Vielen Dank für einen spannenden und sehr unterhaltsamen Vortrag. Unsere Teilnehmer waren begeistert von den Einblicken in die ganz aktuellen Trends der Digitalisierung im Vertrieb. Ich wünsche noch vielen anderen Veranstaltungsteilnehmern, dass Sie in den Genuss eines Vortrages von Ihnen kommen!”

Dr. Tilman Welther, Herausgeber Fondszeitung

The last editions of The Sales Accelerator

These are the last articles of the current issue.

Artificial intelligence: Balancing the business benefits with potential risks

Artificial intelligence: Balancing the business benefits with potential risks

Ever wondered what a sales world powered by Artificial Intelligence might look like? Better yet, how can we balance the astronomical business benefits against potential risks? Buckle up, folks. Our flight into the AI galaxy is about to lift-off!

As per a fascinating article in LP Gas Magazine, AI has this uncanny knack of propelling business growth while concurrently tittering on the brink of misuse. Think about it. Are we ready to surrender total control to machines in sales? 

Generative AI for Sales in 2024

Generative AI for Sales in 2024

Are you ready for a generative revolution in sales? 

Here’s the scoop: Sales is never a static industry. The constant ebb and flow, the human touch, the buzz of closing a deal, it thrives on evolution. Now, generative AI is here to add a new gear to the sales machine! But wait, what exactly is this AI doing in sales? 

From Zero to “Top 10 Gen AI Startups” in 289 Days: 11 Lessons From the Frontline

From Zero to “Top 10 Gen AI Startups” in 289 Days: 11 Lessons From the Frontline

Forget a morning ☕ or energizing 🏃‍♀️, here’s the only jumpstart you need today. More exciting than Don Draper’s Manhattan, the Gen-AI startup scene is skyrocketing 🚀 faster than you can say ‘machine learning’.🤖 The Gen-AI era is upon us! Read all about it here: https://entrepreneurshandbook.co/from-zero-to-top-10-gen-ai-startups-in-289-days-11-lessons-from-the-frontline-1b367bbc56a3?gi=7bad055d2318

Remember the Gold Rush? 💰 This is like that, but with fewer pickaxes and more algorithms! 😉 And let’s not even talk about the Fashion Police 👮‍♂️! They might have to issue a warrant for those 🕶️ in dimly lit server rooms…

But let’s talk turkey (or Tofurky if you’re that way inclined 🌱). What does Gen-AI mean for sales folk? It’s about to become our Holy Grail! 🏆

Picture this 🖼️ – data-driven sales forecasts so accurate, you’ll think Miss Cleo 🔮 has joined your team. Except less ‘call me now for your free tarot reading’ and more along the lines of ‘call me now for your highly accurate sales projection based on comprehensive market data analysis’!

Imagine 🤔 – personalized marketing that hits the bullseye, every.single.time.🎯 Your brand messages will stick like chewing gum under a school desk (gross, but effective 😉).

But friends, Gen-AI isn’t some distant tech utopia, it’s happening NOW! And it’s the secret recipe 📜 for transforming your sales scoreboard from ‘meh’ to ‘yeah’! 🥳

This post was inspired by https://entrepreneurshandbook.co/from-zero-to-top-10-gen-ai-startups-in-289-days-11-lessons-from-the-frontline-1b367bbc56a3?gi=7bad055d2318

This article is of interest for anyone in the sales industry bracing for the Gen-AI revolution, or who enjoys a good bit of prop-tech humor. So grab your 360-degree augmented reality glasses 🕶️, it’s time to step into the future of sales! 🔮

See you in the Gen-AI era, friends. 🖖

5 Ways to Use AI Tools for Small Businesses in 2023

5 Ways to Use AI Tools for Small Businesses in 2023

👋 Hey there, Sales Warriors! Ever feel like you’re tucked away, grinding through targets, wishing there were about 4 more of YOU? 💼😓

Guess what? Your clone may not be a reality just yet (still waiting, Elon), but AI? That comes pretty close! 😎Remember when we weren’t sure if smartphones were a fad? 📱 Or when we wondered if the internet was just a big, flashy book? 📚 Look at us now!

According to an article I stumbled upon (hint: it’s a good one!), AI can radically enhance your small business. Think of it as a clone that never takes coffee breaks. ☕️ Let’s dive into a few possibilities, but in our favorite terrain 🏞️ – SALES.

1️⃣ Automated customer communications– uh-huh, like having a virtual clone to answer every DM while you focus on the donut shop’s grand opening 🍩🎉

2️⃣ Improved decision making– Because we’ve all flipped a coin to decide between strategies. Now imagine flipping a super-smart, data-crunching coin. 🪙

3️⃣ Enhancing sales forecasts– You’d have a more accurate magic 8-ball telling you how many units of the “supersonic, mega-power jet washer” you’d sell next quarter! 🦸‍♀️

4️⃣ Personalized selling– Like remembering Mary prefers to be emailed over called and she loves pugs. A bajillion Mary’s at that! 💌🐶

5️⃣ Fraud detection– Yes, even in your small, bubbly community there’s a rotten apple. But, no worries, our AI buddy’s got your back! 👮‍♂️

Where can you use these? Well, you likely already are! And if not, this is your time to charge into the AI frontier my friends! 🚀

This post was inspired by an article from www.nav.com, you can find it [here](https://www.nav.com/blog/5-ways-to-use-ai-tools-for-small-businesses-in-2023-2711426/).

This article is of special interest for all you small to mid-sized business owners, sales pros, and anyone who thought having a clone would make their life easier – spoiler: it’s AI! 🤖🕺🤘

Until next time, be brave, eat donuts and sell like there are three of you! 👊

What Salespeople Get Wrong About Using GenAI

What Salespeople Get Wrong About Using GenAI

The article “What Salespeople Get Wrong About Using GenAI” from Harvard Business Review discusses the misuse of AI by salespeople and possible remedies. Companies increasingly turn to AI, especially GenAI (General Artificial Intelligence), to scrutinize customer data and predict customer behavior. However, most salespeople are struggling with the technology, mainly due to a lack of understanding about how to utilize it properly.

The common mistakes made by salespeople include treating AI as a magic bullet for all sales problems and expecting it to act like a human being. By focusing exclusively on the technology aspect, salespeople often overlook crucial human elements like trust-building, listening, and empathy that can’t be replaced by AI. The article points out that salespeople should use AI to handle routine tasks, freeing them to connect on a deeper level with customers.

Technology experts suggest better collaboration between human and AI partners, wherein the salespeople don’t completely hand over their jobs to AI. Rather, they need to understand how the AI algorithm works and leverage that to act upon leads intelligently. It’s important for salespeople to learn when and where to use AI so that they can make the most out of this technology. The article emphasizes the importance of training salespeople to use AI tools in a way that complements their soft skills.

Managers, bosses, owners, team leaders, salespeople, technology researchers and professionals, academicians in sales, technology and management fields, and even students should read this article. It provides insights into how salespeople can capitalize on AI-based tools effectively while underlining the significance of the human element in sales. Learning how to strike a balance between technology and human intervention will not only enhance sales performance, but also lead to improved customer relations.

Read the whole story here: [https://hbr.org/2023/12/what-salespeople-get-wrong-about-using-genai](https://hbr.org/2023/12/what-salespeople-get-wrong-about-using-genai)

#HBR #Sales #AI #GenAI #SalesStrategy

Diese 5 Trends im Vertrieb sollten Gründer:innen 2024 im Auge behalten

Diese 5 Trends im Vertrieb sollten Gründer:innen 2024 im Auge behalten

The article identifies five sales trends that entrepreneurs should keep an eye on for 2024.

The first trend is the increasing importance of automation in sales. This includes the use of AI to improve their targeting and decision making capabilities. Businesses are increasingly integrating their sales and marketing teams to create a more unified approach for their customers.

The second trend is the emergence of Sales Enablement. This involves the use of technology to improve the effectiveness of sales teams, usually through training and coaching, but also through the efficient management of resources and data.

The third trend is the growth of video sales. This is due to the increase in remote working and the need to maintain a personal connection with customers in an increasingly digital world.

The fourth trend is the focus on customer experience. As competition increases and customer loyalty becomes more important, businesses are striving to enhance their customer’s experience in order to retain their loyalty.

The final trend is the increased use of sales outsourcing. More companies are outsourcing their sales activities to experts as this allows them to scale quickly while maintaining their focus on their core activities.

This article is a valuable read for entrepreneurs and business owners as it provides insights into the future of sales and how they can adapt their strategies for success in 2024.

Read the whole story here: https://brutkasten.com/artikel/diese-5-trends-im-vertrieb-sollten-grunderinnen-2024-im-auge-behalten.

#SalesTrends #Entrepreneurship #BusinessStrategies.

The Right Job for the Right Employee

Title: The Right Job for the Right Employee: A New Perspective in HR Management

This German article argues that there are no wrong employees, only wrong jobs. This means that every individual has unique skills, abilities, and talents that fit perfectly into a certain job profile. Therefore, instead of labeling employees as wrong or incompetent, organizations should put more effort into offering them roles that match their natural abilities.

The article further adds that matching the right person to the right job is beneficial not just for the employee, but also for the company. It enhances the working environment, keeps employees motivated and can significantly improve the overall performance of the organization.

Who should read the article and why:

This article is a must-read for HR professionals, managers, and business owners who want to build a motivated team and boost the productivity of their organization. It provides a fresh perspective on employee management and brings to light the importance of aligning jobs with their employees’ unique skills, abilities, and talents.

Read the whole story here:
https://www.content-veroeffentlichen.de/es-gibt-keine-falschen-mitarbeiter-sondern-nur-falsche-jobs-135230

#HRManagement #EmployeeMotivation #Productivity #OrganizationalPerformance

Kunden sagen:

We had a fabulous talk from Tim. It was engaging, it was fun, it was airy and light. The whole room was really excited by what he had to share with us.

Jason Wesbecher

VP Sales and Marketing, Corel Corporation, Austin

Tim Cortinovis ist DER Vertriebsguru Deutschlands.

Wolfgang Tiefensee

Wirtschaftsminister, Land Thüringen

We just want to thank Tim for being our host this week at our user conference. He did a great job keeping us all engaged, keeping us up to date on what everybody was talking about, connecting dots, and keeping us inspired.

Stacey Gromlich

Director Global Audience Engagement, Siemens Digital Industries Software

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