Digitalisierung im B2B-Vertrieb

Wenn der „Einkaufsbot“ mit dem „Verkaufsbot“ …

Sie suchen einen Keynote Speaker zur Digitalisierung im B2B-Vertrieb?

Zunehmend schneller werden immer mehr Teile der Wertschöpfungskette automatisiert. Im Bereich Produktion (Stichwort Industrie 4.0) sind wir bereits sehr weit. Nun erreicht viele Unternehmen der Gedanke, auch den Vertrieb und das Marketing weitaus stärker mit digitalen Mitteln auszustatten oder gar zu automatisieren.

Buchen Sie dazu diese aktuelle Keynote und ermöglichen Sie Ihren VeranstaltungsteilnehmerInnen einen Einblick, was jetzt schon möglich ist und einen Ausblick, was in den nächsten zwei bis fünf Jahren möglich sein wird. (Hätten Sie etwa gedacht, dass dass 2020 bereits 85% aller Kundenkommunikationen nur noch über Bots stattfinden? Das zumindest sagt die Gartner Group voraus.)

Heute schon sind Lösungen praxistauglich, an die wir vor fünf Jahren noch nicht geglaubt hätten. Was von dem, was möglich ist, sollten Sie für Ihren Vertrieb einsetzen? Und wie stellen Sie Ihren Vertrieb auf, um mögliche Chancen, die sich aus der Digitalisierung ergeben, zu nutzen? Es geht darum, passende Lösungen für einzelne Prozesse zu finden, aber gleichzeitig auch das Mindset des Vertriebs auf die neue Herausforderung einzustellen. Denn um „einfach Produkte zu verkaufen“, wird in allernächster Zukunft kaum noch jemand benötigt. Hier gilt es, frühzeitig die richtige Strategie zu erkennen.

Wie ist der erste Eindruck direkt nach einem Vortrag?

Hier das Videotestimonial von Peter Ring aus dem Vorstand des Verbands der selbständigen Versicherungskaufleute der SIGNAL IDUNA Gruppe nach einem Vortrag von Tim Cortinovis auf der Hauptversammlung des VSV

“Vielen Dank für einen spannenden und sehr unterhaltsamen Vortrag. Unsere Teilnehmer waren begeistert von den Einblicken in die ganz aktuellen Trends der Digitalisierung im Vertrieb. Ich wünsche noch vielen anderen Veranstaltungsteilnehmern, dass Sie in den Genuss eines Vortrages von Ihnen kommen!”

Dr. Tilman Welther, Herausgeber Fondszeitung

The last editions of The Sales Accelerator

These are the last articles of the current issue.

So geht CRM heute: Von der Insellösung zum ganzheitlichen Ansatz

So geht CRM heute: Von der Insellösung zum ganzheitlichen Ansatz

The article by Ivan Jovic, the Director of IDEA Innovation Consulting, examines the current and future requirements of Customer Relationship Management (CRM). He points out that businesses are faced with an increasing need to adapt and react to rapidly changing market environments and customer behaviour.

According to Ivan Jovic, businesses need to move beyond isolated or “insular” CRM systems and towards a more holistic customer-centric approach. This approach requires integration of various data from multiple channels and touchpoints to provide a comprehensive view of the customer.

Ivan Jovic states that the use of technology in CRM is crucial but should be guided by clear objectives and focused on delivering value to the customer. Newer technological trends such as artificial intelligence and big data will shape the future of CRM, providing personalization, automation and real-time data processing capabilities.

The article advises companies to initiate CRM transformation with a strong vision and engage employees through a comprehensive change management process. It also highlights the importance of selecting the right CRM solution provider who understands the needs of the business and can tailor solutions accordingly.

This article is a must-read for business leaders, decision-makers, and CRM professionals who are cuurently seeking a more holistic and integrative approach to their CRM system.

Read the whole story here: [https://www.pressebox.de/pressemitteilung/idea-innovation-consulting-ivan-jovic/So-geht-CRM-heute-Von-der-Inselloesung-zum-ganzheitlichen-Ansatz/boxid/1181889](https://www.pressebox.de/pressemitteilung/idea-innovation-consulting-ivan-jovic/So-geht-CRM-heute-Von-der-Inselloesung-zum-ganzheitlichen-Ansatz/boxid/1181889)

#CRM #Innovation #HolisticApproach #CustomerRelationshipManagement #FutureofCRM #IDEAInnovationConsulting

AI for Business Texting: Enhance Your Communication Strategy

This article discusses the growing use of artificial intelligence (AI) in business texting. More firms are leveraging AI-powered algorithms and tools to facilitate efficient and effective communication with customers.

The article explores the various benefits of AI for business texting. Businesses can improve response times, enhance efficiency, heighten customer engagement, and drive improved business outcomes.

The article is geared towards business owners, managers, and other decision-makers interested in boosting their customer communication strategies. It provides an informative look at how AI for business texting can optimize operations and service delivery.

Read the whole story here: https://learn.g2.com/ai-for-business-texting

#AI
#BusinessTexting

AI for Business Texting: Enhance Your Communication Strategy

AI for Business Texting: Enhance Your Communication Strategy

The article, “AI for Business Texting: Best Practices, Tips, and Tricks” on learn.g2.com, talks about the increasing role of AI in business texting, its impact and how businesses can use it more effectively.

It details how AI chatbots are being integrated into texting platforms to handle customer service requests, allowing customer service teams to focus on more complex issues. These AI chatbots also provide valuable customer insights, making personalisation easier for businesses.

The article provides some best practices, tips, and tricks for implementing AI for business texting. It advises businesses to ensure that the AI chatbots are capable of understanding complex queries and that a human touch should not be completely eliminated from business interactions. It recommends businesses to pilot the technology before fully implementing it.

The author also suggests that it’s best to let customers know when they’re interacting with an AI, as well as ensuring that the AI-powered service can redirect queries to a human when necessary.

Professionals who handle customer interactions, customer service executives, or anyone interested in streamlining their customer interaction process should read this. The article provides valuable insights on implementing AI in business texting and a clear understanding of the subtle aspects that need to be taken care of while integrating AI into business communication.

Read the whole story here: https://learn.g2.com/ai-for-business-texting

#AIforBusinessTexting #BusinessCommunication #CustomerService

Autokonzern will Kunden binden wie Apple

Autokonzern will Kunden binden wie Apple

The article discusses how Mercedes-Benz, the German global automobile marque, aims to emulate the business model of tech giant, Apple. Like Apple, Mercedes wants to create an ecosystem for its customers, keeping them within the brand for a variety of needs.

Mercedes is working towards creating a direct connection with consumers, reducing dependencies on sales partners. Offering services like charging power for electric cars and the ability to buy cars directly online puts the automaker at the center of the customer’s world, bringing it closer to Apple’s business model.

The difficulty for Mercedes is in balancing the interests of their sales partners, who are still essential for the brand. Mercedes will also have to find ways to encourage customer loyalty, a challenge faced by all car manufacturers given the growing popularity of shared mobility.

This article is beneficial for those in the car manufacturing industry, tech industry professionals, and any businesses looking to transform their business model to be more customer-centric. It offers insights into how traditional industries can adopt strategies from successful corporations like Apple.

Read the whole story here:
https://www.handelsblatt.com/unternehmen/industrie/mercedes-autokonzern-will-kunden-binden-wie-apple/29500982.html
#Mercedes #Apple #BusinessModel #CustomerCentric

OpenAI, emerging from the ashes, has a lot to prove even with Sam Altman’s return

OpenAI, an AI research lab co-founded by industry heavyweights such as Elon Musk and Sam Altman, is undergoing resurgence after a period of instability. Microsoft is financially backing this renewed journey, which is heightened by the reinstatement of Sam Altman as the CEO. The organization now faces the challenge of becoming profitable and taking on revolutionary projects, with the creation of general artificial intelligence as a goal.

This article is a must-read for those interested in OpenAI’s future prospects under the new leadership. It provides a detailed analysis of the company’s current focus and future strategic plans for achieving success.

Read the whole story here:
https://techcrunch.com/2023/11/23/openai-emerging-from-the-ashes-has-a-lot-to-prove-even-with samaltmansreturn

#OpenAI #Microsoft #SamAltman

5 Ways Marketing and Sales Leaders Can Embrace GenAI

Marketing and sales leaders have a unique opportunity to embrace Gen Z customers. This article provides five ways that they can do this, from understanding their values to leveraging technology. It is essential for marketing and sales teams to understand the attitudes of Gen Zers so that they can provide them with meaningful experiences.

This article is beneficial for anyone in a leadership role in the marketing or sales departments of an organization. It provides insight into how these roles should be adapting their strategies to reach out to Gen Z customers. #genZ #marketing #sales
Read the whole story here: https://hbr.org/2023/11/5-ways-marketing-and-sales-leaders-can-embrace-genai

Phygital Convergence – Where the Digital and Physical Worlds Converge

This article provides an overview of the concept of phygital convergence, where the digital and physical worlds converge. It covers how this phenomenon is being enabled by various technological advancements such as IoT (Internet of Things), 5G networks, blockchain technology, AI (Artificial Intelligence) and AR/VR (Augmented Reality/Virtual Reality). It also looks at how this trend will impact businesses in terms of customer experience, operations and product development.

Anyone interested in understanding how emerging technologies are changing our world should read this article to gain insights into the future potential applications of these advancements. #technologytrends #phygitalconvergence
Read the whole story here: https://futuristspeaker.com/technology-trends/phygital-convergence-where-the-digital-and-physical-worlds-converge/

Microsoft Ignite 2023: 11 takeaways for CIOs

This article discusses how Microsoft is taking steps to improve the accessibility of their products for people with disabilities. It covers topics such as a new AI-powered toolkit, which provides developers with guidance on creating more accessible applications and websites. Additionally, it explores other features such as an AI-driven voice assistant that can be used by people who are blind or have low vision.

Anyone interested in learning about Microsoft’s efforts to make technology more accessible should read this article. It offers insight into the company’s commitment to making its products and services available to all users regardless of ability level. #Microsoft #Accessibility #Technology
Read the whole story here: https://www.co.com/article/1247207/microsoft-ignite-2021-11-takeaways-for-cos

Kunden sagen:

We had a fabulous talk from Tim. It was engaging, it was fun, it was airy and light. The whole room was really excited by what he had to share with us.

Jason Wesbecher

VP Sales and Marketing, Corel Corporation, Austin

Tim Cortinovis ist DER Vertriebsguru Deutschlands.

Wolfgang Tiefensee

Wirtschaftsminister, Land Thüringen

We just want to thank Tim for being our host this week at our user conference. He did a great job keeping us all engaged, keeping us up to date on what everybody was talking about, connecting dots, and keeping us inspired.

Stacey Gromlich

Director Global Audience Engagement, Siemens Digital Industries Software

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