Wenn der „Einkaufsbot“ mit dem „Verkaufsbot“ …
Sie suchen einen Keynote Speaker zur Digitalisierung im B2B-Vertrieb?
Zunehmend schneller werden immer mehr Teile der Wertschöpfungskette automatisiert. Im Bereich Produktion (Stichwort Industrie 4.0) sind wir bereits sehr weit. Nun erreicht viele Unternehmen der Gedanke, auch den Vertrieb und das Marketing weitaus stärker mit digitalen Mitteln auszustatten oder gar zu automatisieren.
Buchen Sie dazu diese aktuelle Keynote und ermöglichen Sie Ihren VeranstaltungsteilnehmerInnen einen Einblick, was jetzt schon möglich ist und einen Ausblick, was in den nächsten zwei bis fünf Jahren möglich sein wird. (Hätten Sie etwa gedacht, dass dass 2020 bereits 85% aller Kundenkommunikationen nur noch über Bots stattfinden? Das zumindest sagt die Gartner Group voraus.)
Heute schon sind Lösungen praxistauglich, an die wir vor fünf Jahren noch nicht geglaubt hätten. Was von dem, was möglich ist, sollten Sie für Ihren Vertrieb einsetzen? Und wie stellen Sie Ihren Vertrieb auf, um mögliche Chancen, die sich aus der Digitalisierung ergeben, zu nutzen? Es geht darum, passende Lösungen für einzelne Prozesse zu finden, aber gleichzeitig auch das Mindset des Vertriebs auf die neue Herausforderung einzustellen. Denn um „einfach Produkte zu verkaufen“, wird in allernächster Zukunft kaum noch jemand benötigt. Hier gilt es, frühzeitig die richtige Strategie zu erkennen.
[et_bloom_locked optin_id=optin_15] Vortragsexposé Vertriebsprozesse digitalisieren, PDF 583 kb [/et_bloom_locked]
Wie ist der erste Eindruck direkt nach einem Vortrag?
Hier das Videotestimonial von Peter Ring aus dem Vorstand des Verbands der selbständigen Versicherungskaufleute der SIGNAL IDUNA Gruppe nach einem Vortrag von Tim Cortinovis auf der Hauptversammlung des VSV
“Vielen Dank für einen spannenden und sehr unterhaltsamen Vortrag. Unsere Teilnehmer waren begeistert von den Einblicken in die ganz aktuellen Trends der Digitalisierung im Vertrieb. Ich wünsche noch vielen anderen Veranstaltungsteilnehmern, dass Sie in den Genuss eines Vortrages von Ihnen kommen!”
Dr. Tilman Welther, Herausgeber Fondszeitung
The last editions of The Sales Accelerator
These are the last articles of the current issue.
The Future of B2B Marketing: 11 Predictions for 2025, From New Playbooks to Strategic Brands and AI Agents
In an evolving business landscape, B2B marketing strategies are undergoing significant changes. Jon Miller, a seasoned marketing expert, delves into future predictions for this sector in a recent article on MarketingProfs. Miller outlines how AI and advanced data analytics are expected to play pivotal roles, shaping personalized marketing efforts and enhancing customer experiences. He also highlights the importance of integrating technology to streamline operations and create more targeted marketing campaigns.
Why does it matter? As the B2B landscape becomes increasingly competitive, understanding these emerging trends can give businesses an edge over their competitors. By leveraging AI and data analytics, companies can tailor their marketing strategies to better meet the needs of their clients, ensuring they remain relevant in a rapidly changing environment.
For whom important? This evolution in B2B marketing is crucial for businesses looking to maintain their competitive stance, marketing professionals keen on staying ahead of industry trends, and tech enthusiasts interested in seeing how AI continues to reshape various sectors.
Read the whole story here: [www.marketingprofs.com](https://www.marketingprofs.com/articles/2024/52430/b2b-marketing-future-predictions-jon-miller)
Part III: Business model invention in the AI era
In the ever-evolving landscape of artificial intelligence, innovation in business models is becoming increasingly crucial. With the rapid advancement and integration of AI technologies, companies are exploring new avenues to leverage AI for improved efficiency, customer engagement, and competitive advantage. As industries continue to adapt to this technological shift, AI-driven business models are poised to redefine traditional operational frameworks, potentially impacting everything from startup dynamics to corporate giants.
Why does it matter? The rise of AI-driven business models could lead to significant transformations across various sectors, enabling businesses to optimize processes, predict market trends, and personalize user experiences like never before. This shift holds the promise of enhancing productivity and creating new opportunities for growth and innovation. For whom important? These developments are particularly vital for entrepreneurs, tech companies, investors, and organizations looking to stay ahead of the curve in the competitive global market.
Read the whole story here: [www.bvp.com](https://www.bvp.com/atlas/part-iii-business-model-invention-in-the-ai-era)
GenAI Is Transforming Go-To-Market Strategies
In a rapidly evolving technological landscape, Generative AI (GenAI) is making remarkable strides in transforming go-to-market strategies across various industries. As detailed in Forbes, companies are leveraging the algorithm’s ability to analyze vast datasets, generate creative content, and personalize consumer interactions, fundamentally reshaping how marketers approach consumers. This transformation not only drives efficiency but also fosters deeper engagement with target audiences, setting a new standard for marketing effectiveness.
Why does it matter? GenAI’s influence extends beyond the marketing realm, signaling broader implications for business growth and innovation. By streamlining complex processes and offering insights that were previously unattainable, GenAI is paving the way for businesses to not only enhance their marketing strategies but also to innovate their overall operations.
For whom important? This development holds significant importance for marketing professionals, business leaders, and tech innovators seeking to harness the power of AI to drive their companies forward. To dive deeper into how GenAI is reshaping industry standards and what this means for future business endeavors, read the whole story here: [www.forbes.com](https://www.forbes.com/sites/garydrenik/2024/12/03/genai-is-transforming-go-to-market-strategies/).
Amazon Connect Puts Generative AI to Work Improving End-to-End Customer Experiences
Amazon Connect is making headlines with its latest integration of generative AI, aiming to enhance customer experiences from start to finish. This move signals Amazon’s commitment to not just addressing customer feedback but proactively improving interactions within customer service environments. By harnessing generative AI capabilities, Amazon Connect is poised to streamline operations, reducing wait times and increasing the satisfaction levels of its vast user base.
Why does it matter? In today’s fast-paced digital world, efficient and pleasant customer interactions are pivotal for businesses striving to maintain a competitive edge. Integrating advanced AI technology within communication infrastructures not only optimizes customer service processes but also empowers agents with tools for better engagement. This development is crucial for businesses seeking to balance technological advancements with the human touch in their customer interactions.
For whom important: This innovation is particularly vital for businesses heavily reliant on customer service, such as retail, banking, and telecommunications sectors. Furthermore, for tech enthusiasts and industry watchers, Amazon’s approach may serve as a benchmark for the future deployment of AI in customer-oriented solutions.
Read the whole story here: [Amazon Connect Puts Generative AI to Work, Improving End-to-End Customer Experiences](https://aithority.com/machine-learning/amazon-connect-puts-generative-ai-to-work-improving-end-to-end-customer-experiences/)
How to Use AI in Advertising: Benefits and Challenges
In the rapidly evolving realm of advertising, artificial intelligence has stepped up as a pivotal game-changer, transforming the way brands connect with their audiences. From predictive analytics to personalized content delivery, AI’s capabilities in advertising have grown exponentially, making it an indispensable tool for marketers looking to stay ahead in an increasingly competitive landscape. The article from Shopify delves into how AI is not just enhancing efficiency but also enabling creativity by offering data-driven insights that were previously hard to imagine.
Why does it matter? The integration of AI into advertising matters because it allows for more precise targeting and personalization, directly translating to better customer engagement and higher ROI for businesses. Companies can now tailor their marketing strategies based on real-time data, ensuring that their message resonates with the intended audience and potentially increasing conversion rates.
For whom important? This development is crucial for marketing professionals and business owners aiming to leverage technology for better advertising outcomes. It is also significant for consumers, who can now experience more relevant and engaging advertisements tailored to their preferences and behavior.
Read the whole story here: [www.shopify.com](https://www.shopify.com/blog/ai-in-advertising)
AI chatbots can make your Cyber Monday shopping a breeze, but they’re not foolproof
As Cyber Monday approaches, AI chatbots are set to make online shopping smoother and more convenient for consumers. Designed to assist shoppers in finding the best deals and answering queries, these digital assistants are rapidly becoming an integral part of the e-commerce experience. However, while they promise efficiency, users should remain cautious of their limitations and potential for errors during complex transactions.
Why does it matter? The integration of AI chatbots into the online shopping sphere has the potential to revolutionize how consumers navigate Cyber Monday sales, saving time and streamlining the purchasing process. This development highlights the increasing role of artificial intelligence in everyday activities, offering both convenience and a glimpse into the future of retail.
For whom is this important? E-commerce businesses and consumers alike will find this information particularly pertinent. Retailers can leverage chatbot technology to enhance customer service and engagement, while shoppers can enjoy a more personalized and efficient shopping experience. However, both parties need to be aware of the technology’s current limitations to avoid potential pitfalls.
Read the whole story here: [www.fastcompany.com](https://www.fastcompany.com/91238522/ai-chatbots-make-your-cyber-monday-shopping-breeze-theyre-not-foolproof)
Implementing AI in Your Marketing Tech Stack — Tips and Tricks You Need to Know
In the ever-evolving landscape of digital marketing, AI is swiftly becoming a central player. A recent article on HubSpot’s blog delves into how artificial intelligence is redefining the marketing funnel, automating processes, and enabling more personalized customer interactions. By leveraging AI, marketers can now streamline their efforts, focusing on strategy and creativity while the technology handles data analysis and routine tasks.
Why does it matter? As AI tools become more sophisticated, they offer businesses the ability to understand and engage with their audiences on a deeper level, driving conversions and enhancing customer satisfaction. This shift not only promises efficiency gains but also the opportunity for marketers to innovate and differentiate their brands in a crowded marketplace.
For whom important? This development is particularly crucial for marketers, business owners, and digital strategists aiming to remain competitive in a digital-first world. To fully grasp the transformative potential of AI in marketing and how it can be harnessed effectively, further insights can be explored in the original article from HubSpot. Read the whole story [here](https://blog.hubspot.com/marketing/ai-marketing-funnel).
Transform service orchestration with AI and automation
In the rapidly evolving world of telecommunications, AI is taking center stage in transforming the industry’s service orchestration and assurance. Leading the charge, Ericsson has unveiled how AI empowers intent-driven service orchestration, offering a fresh perspective on how service providers can enhance network management and customer experiences. By leveraging AI, Ericsson aims to simplify the complexities involved in service delivery and assurance, ultimately resulting in more automated and efficient network operations.
Why does it matter? As networks grow more sophisticated, managing them manually becomes increasingly challenging. AI-driven intent-based orchestration addresses this by reducing human intervention, leading to fewer errors and quicker resolutions. This evolution is crucial for maintaining high-quality service in an age where seamless connectivity is a key expectation from customers. The ability to rapidly adapt and respond to network demands is now a critical differentiator for service providers looking to maintain competitiveness and customer satisfaction.
For whom important? This development is particularly significant for telecommunications service providers seeking to streamline operations, improve efficiency, and deliver superior customer experiences. It also offers valuable insights for tech enthusiasts and industry analysts interested in the transformative impact of AI on telecom infrastructure. Read the whole story here: [Ericsson Blog](https://www.ericsson.com/en/blog/2024/11/how-ai-empowers-intent-driven-service-orchestration-and-assurance).
Boosting Engagement with AI: Personalized Marketing Emails & Promotions
In the ever-evolving world of digital marketing, artificial intelligence is making waves by crafting personalized emails like never before. A recent article on Netguru sheds light on how AI-powered tools are revolutionizing the way marketers connect with their audiences through emails. By analyzing customer data, these intelligent systems can create highly personalized content that speaks directly to the needs and preferences of individual consumers.
Why does it matter? Personalized marketing emails boast higher engagement rates, fostering stronger relationships between brands and their customers. This tailored approach not only captures the recipient’s interest but also enhances brand loyalty and boosts conversion rates. For marketers, this means greater efficiency and return on investment without the usual guesswork involved in crafting generic campaigns.
For whom important? Businesses seeking to improve their digital marketing strategies and those in fields such as e-commerce, retail, and customer service can benefit significantly from leveraging AI in their email campaigns. For those interested in diving deeper into the impact of AI on personalized marketing, read the whole story here: [www.netguru.com/blog/ai-tools-personalized-marketing-emails](https://www.netguru.com/blog/ai-tools-personalized-marketing-emails).
Kunden sagen:
We had a fabulous talk from Tim. It was engaging, it was fun, it was airy and light. The whole room was really excited by what he had to share with us.
Tim Cortinovis ist DER Vertriebsguru Deutschlands.
We just want to thank Tim for being our host this week at our user conference. He did a great job keeping us all engaged, keeping us up to date on what everybody was talking about, connecting dots, and keeping us inspired.