Digitalisierung im B2B-Vertrieb

Wenn der „Einkaufsbot“ mit dem „Verkaufsbot“ …

Sie suchen einen Keynote Speaker zur Digitalisierung im B2B-Vertrieb?

Zunehmend schneller werden immer mehr Teile der Wertschöpfungskette automatisiert. Im Bereich Produktion (Stichwort Industrie 4.0) sind wir bereits sehr weit. Nun erreicht viele Unternehmen der Gedanke, auch den Vertrieb und das Marketing weitaus stärker mit digitalen Mitteln auszustatten oder gar zu automatisieren.

Buchen Sie dazu diese aktuelle Keynote und ermöglichen Sie Ihren VeranstaltungsteilnehmerInnen einen Einblick, was jetzt schon möglich ist und einen Ausblick, was in den nächsten zwei bis fünf Jahren möglich sein wird. (Hätten Sie etwa gedacht, dass dass 2020 bereits 85% aller Kundenkommunikationen nur noch über Bots stattfinden? Das zumindest sagt die Gartner Group voraus.)

Heute schon sind Lösungen praxistauglich, an die wir vor fünf Jahren noch nicht geglaubt hätten. Was von dem, was möglich ist, sollten Sie für Ihren Vertrieb einsetzen? Und wie stellen Sie Ihren Vertrieb auf, um mögliche Chancen, die sich aus der Digitalisierung ergeben, zu nutzen? Es geht darum, passende Lösungen für einzelne Prozesse zu finden, aber gleichzeitig auch das Mindset des Vertriebs auf die neue Herausforderung einzustellen. Denn um „einfach Produkte zu verkaufen“, wird in allernächster Zukunft kaum noch jemand benötigt. Hier gilt es, frühzeitig die richtige Strategie zu erkennen.

[et_bloom_locked optin_id=optin_15] Vortragsexposé Vertriebsprozesse digitalisieren, PDF 583 kb [/et_bloom_locked]

Wie ist der erste Eindruck direkt nach einem Vortrag?

Hier das Videotestimonial von Peter Ring aus dem Vorstand des Verbands der selbständigen Versicherungskaufleute der SIGNAL IDUNA Gruppe nach einem Vortrag von Tim Cortinovis auf der Hauptversammlung des VSV

“Vielen Dank für einen spannenden und sehr unterhaltsamen Vortrag. Unsere Teilnehmer waren begeistert von den Einblicken in die ganz aktuellen Trends der Digitalisierung im Vertrieb. Ich wünsche noch vielen anderen Veranstaltungsteilnehmern, dass Sie in den Genuss eines Vortrages von Ihnen kommen!”

Dr. Tilman Welther, Herausgeber Fondszeitung

The last editions of The Sales Accelerator

These are the last articles of the current issue.

Opinion: AI Can Do So Much to Supercharge Your Smart Home Sales

Opinion: AI Can Do So Much to Supercharge Your Smart Home Sales

In a groundbreaking development for the smart home industry, AI-driven spatial marketing tools are set to revolutionize how businesses engage with consumers. These advanced tools leverage artificial intelligence to create highly personalized and immersive home automation experiences, promising to boost sales and customer satisfaction. By understanding the physical layout and spatial dynamics of customers’ homes, companies can now tailor their marketing strategies more effectively, offering solutions that fit seamlessly into consumers’ lives.

Why does it matter? As smart home technology becomes increasingly complex and varied, consumers can often feel overwhelmed by the sheer number of options available. AI spatial marketing tools help simplify this process by ensuring that the marketing content aligns closely with individual needs and living environments. This tailored approach not only enhances the consumer experience but also increases the likelihood of purchase, thereby benefiting both the buyer and the seller.

For whom is it important? This innovation is particularly significant for smart home manufacturers, technology retailers, and interior designers who wish to offer a more customized approach to their clients. It also matters to tech-savvy homeowners who are seeking a convenient and cohesive smart home experience without the hassle of navigating through countless generic marketing pitches.

Read the whole story here: [www.cepro.com](https://www.cepro.com/business-support/supercharge-smart-home-sales-ai-spatial-marketing-tools/)

SEO Writing: 13 Tips on Writing Blog Posts That Rank on Google

SEO Writing: 13 Tips on Writing Blog Posts That Rank on Google

Writing brilliant blogs is not only about having a knack for words but also about mastering the art of SEO. HubSpot’s latest insights uncover how blogging can be a powerful tool to drive traffic to your website and enhance your online visibility. By prioritizing keywords, crafting compelling content, and strategically using meta descriptions, bloggers can unlock the full potential of their posts to rank higher in search engine results.

Why does it matter? In today’s digital landscape, where competition is fierce, standing out in search results can make or break your online presence. SEO-focused blogging provides a sustainable strategy to reach and engage with your target audience, ensuring your content doesn’t get lost in the vast seas of the internet.

For whom is it important? This is essential for content creators, digital marketers, and business owners looking to leverage blogging as an effective means to enhance their SEO strategy. By optimizing their blogs, they can boost website traffic and potentially increase conversion rates. Read the whole story [here](https://blog.hubspot.com/marketing/blogging-for-seo).

‘Good experience builds loyalty’: Chewy’s CEO on meeting customer demand

‘Good experience builds loyalty’: Chewy’s CEO on meeting customer demand

In today’s ever-evolving retail landscape, creating a seamless and positive customer experience is more crucial than ever before. Chewy’s CEO, in a recent interview, highlights how the company prioritizes customer satisfaction over everything else. With a steadfast commitment to its clientele, Chewy focuses on building lasting loyalty by delivering exceptional service and meeting the increasing demands of pet owners across the country.

Why does it matter? In an era where consumers have a plethora of choices at their fingertips, the ability to foster loyalty through meaningful interactions is what sets companies apart. For Chewy, this approach not only aids in retaining customers but also in converting first-time buyers into lifelong patrons. It’s a strategy that’s reflective of the changing dynamics in consumer behavior, where experience often trumps price and convenience.

For whom important? This insight is valuable for business leaders, marketers, and customer service professionals striving to adapt and excel in a competitive market. Understanding the finer details of Chewy’s customer-centric approach can offer lessons for organizations looking to enhance their own service offerings. Read the whole story [here](https://www.fastcompany.com/91227459/good-experience-builds-loyalty-chewys-ceo-on-meeting-customer-demand).

AI in marketing: Q&A with Chris Beavis at The Frameworks

In a recent conversation with Chris Beavis of The Frameworks, the critical intersection of artificial intelligence and marketing was explored, highlighting how AI is reshaping strategies and outcomes in the industry. Beavis shared insights on the evolving role of AI, emphasizing its ability to enhance customer engagement and streamline operations. The discussion also covered how marketers can harness AI’s power to stay competitive in an ever-changing landscape.

Why does it matter? As AI technologies continue to advance, their integration into marketing strategies becomes crucial for businesses looking to enhance efficiency and improve customer experiences. Understanding how to leverage AI effectively can be a game-changer, enabling marketers to tailor their efforts more precisely and achieve better results.

For whom important? This information is particularly valuable for marketing professionals, business leaders, and anyone interested in the future of marketing technology. Staying informed about AI’s potential applications can help these stakeholders make informed decisions and drive improved performance in their organizations. Read the whole story here: [mediashotz.co.uk](https://mediashotz.co.uk/ai-in-marketing-qa-with-chris-beavis-at-the-frameworks/).

‘AI is more than just ChatGPT’: RIC looks beyond hype to teach responsible machine learning

Rhode Island College is taking strides in the world of artificial intelligence by looking beyond the hype surrounding popular programs like ChatGPT. The institution aims to teach responsible machine learning, focusing on a comprehensive understanding of AI’s potential. This initiative positions RIC as a forward-thinking institution, ready to equip students with valuable skills in an ever-evolving tech landscape.

Why does it matter? As AI continues to infiltrate various facets of our daily lives, from personal assistants to complex data analysis, understanding its responsible use is crucial. Educating future generations on the ethical and practical aspects of AI ensures its benefits can be maximized while mitigating potential risks. RIC’s proactive approach highlights the importance of considering ethical implications alongside technological advancements.

For whom is it important? This endeavor is vital not only for students seeking careers in technology but also for industries relying on AI-driven systems. By cultivating a workforce adept in responsible AI practices, sectors such as healthcare, finance, and education stand to benefit significantly. Moreover, it sets a precedent for other educational institutions to incorporate ethical AI training in their curricula.

Read the whole story [here](https://rhodeislandcurrent.com/2024/11/11/ai-is-more-than-just-chatgpt-ric-looks-beyond-hype-to-teach-responsible-machine-learning/).

How to Use AI to Generate Black Friday Social Media Content in Minutes

How to Use AI to Generate Black Friday Social Media Content in Minutes

This year, the buzz around Black Friday is tinged with a technological twist as AI-driven platforms are set to revolutionize how businesses approach social media marketing. According to information from Plann, AI tools are enabling businesses to craft engaging, personalized content that captures attention during the shopping frenzy. From generating eye-catching captions to scheduling posts for optimal engagement, AI technologies are taking the guesswork out of social media strategies, ensuring brands can connect more effectively with their audience this holiday season.

Why does it matter? As consumer expectations around digital engagement grow, businesses must innovate to stand out in a saturated market. AI offers a way to not just keep pace but potentially outmaneuver competitors by streamlining content creation processes and enhancing interaction. For small and medium-sized enterprises, in particular, this technology levels the playing field, allowing them to compete with bigger brands without an exponentially larger marketing budget.

For whom is this important? Social media managers, digital marketers, and small business owners are the primary beneficiaries of this trend, as they increasingly rely on AI for creating content that resonates with their target markets. Understanding these technologies can be pivotal in maximizing the efficacy of marketing campaigns during critical retail periods like Black Friday. Read the whole story [here](https://www.plannthat.com/ai-black-friday-social-media-posts/).

How AI in Marketing Impacts All Stages of the Funnel

How AI in Marketing Impacts All Stages of the Funnel

In the ever-evolving world of digital marketing, artificial intelligence (AI) is making waves across the entire marketing funnel. From enhancing customer understanding at the awareness stage to personalizing experiences during conversion, AI is reshaping how marketers approach their strategies. By using sophisticated algorithms and machine learning, businesses can more effectively predict consumer behavior, optimize campaigns, and ultimately drive more meaningful interactions with their customers.

Why does this matter? The integration of AI into marketing is crucial because it enhances efficiency and precision, enabling brands to engage with consumers in a more targeted and personalized manner. This is especially important as consumers demand more relevant and timely content. By leveraging AI, businesses can stay competitive in a rapidly changing marketplace. Furthermore, it allows marketing teams to allocate their resources more effectively, focusing on strategy and creative endeavors rather than mundane tasks.

For whom is this important? This development is particularly significant for marketers, business leaders, and anyone involved in building and maintaining customer relationships. By understanding and utilizing AI, they can unlock new levels of potential within their marketing efforts, leading to improved ROI and customer satisfaction.

Read the whole story here: [www.cmswire.com](https://www.cmswire.com/digital-marketing/how-ai-in-marketing-impacts-all-stages-of-the-funnel/)

AI in Retail: How to Boost Sales This Holiday Season 2024

AI in Retail: How to Boost Sales This Holiday Season 2024

Artificial Intelligence (AI) is rapidly transforming the retail landscape, offering innovative solutions that might not have been conceivable just a few years ago. In today’s ever-competitive market, companies are leveraging AI to enhance customer experiences, streamline operations, and boost overall sales. By employing AI technologies, retailers can better predict demand, personalize customer interactions, and optimize inventory, making shopping easier and more intuitive for consumers.

Why does it matter? The integration of AI in retail is reshaping the way businesses operate, paving the way for more efficient and customer-centric practices. As the technology progresses, the ability to anticipate consumer needs and reduce operational costs could lead businesses to newfound levels of success. AI’s role in transforming retail operations signifies a future where data-driven decisions become the norm, compelling the industry to adapt or risk falling behind.

For whom important? This revolution in retail is particularly crucial for business owners, industry leaders, and tech innovators who are striving to stay ahead of the curve. Understanding and utilizing AI’s capabilities can provide competitive advantages, ensuring they meet the continually evolving expectations of tech-savvy consumers. Additionally, for tech enthusiasts and consumers, the advent of AI in retail hints at more tailored, efficient, and satisfying shopping experiences.

Read the whole story here: [AI in Retail Use Cases with Examples](https://www.techopedia.com/ai-in-retail-use-cases-with-examples)

Anthropic’s new AI model can see your screen and control your PC

Anthropic’s new AI model can see your screen and control your PC

**Anthropic’s AI Model Revolutionizes PC Interaction**

In a groundbreaking advancement, Anthropic has unveiled a new AI model capable of seeing your computer screen and controlling your PC, a leap beyond traditional AI capabilities. This cutting-edge technology aims to streamline the way we interact with our digital devices, offering a more intuitive and seamless user experience. By interpreting on-screen data, the AI can understand context and execute tasks, potentially transforming workflows for various applications from personal use to corporate environments.

**Why does it matter?** This new development is significant as it marks a shift towards more intelligent and context-aware AI systems. By allowing AI to interact visually with digital interfaces, this technology opens up new possibilities for automation and efficiency, impacting sectors ranging from customer service to complex data analysis. It could reduce the need for manual input and increase accessibility for users with different needs.

**For whom important?** This advancement holds substantial importance for professionals who rely on multitasking and require real-time assistance on their PCs. It is particularly beneficial for industries where efficiency and accuracy are critical, such as finance, healthcare, and IT. Additionally, it represents an important step for technology enthusiasts and developers looking to push the boundaries of human-computer interaction.

Read the whole story here: [Anthropic’s New AI Model](https://www.fanaticalfuturist.com/2024/11/anthropics-new-ai-model-can-see-your-screen-and-control-your-pc/)

Kunden sagen:

We had a fabulous talk from Tim. It was engaging, it was fun, it was airy and light. The whole room was really excited by what he had to share with us.

Jason Wesbecher

VP Sales and Marketing, Corel Corporation, Austin

Tim Cortinovis ist DER Vertriebsguru Deutschlands.

Wolfgang Tiefensee

Wirtschaftsminister, Land Thüringen

We just want to thank Tim for being our host this week at our user conference. He did a great job keeping us all engaged, keeping us up to date on what everybody was talking about, connecting dots, and keeping us inspired.

Stacey Gromlich

Director Global Audience Engagement, Siemens Digital Industries Software

Sie finden diesen Vortrag spannend?