In an innovative move towards revolutionizing customer service, Amazon Web Services (AWS) has featured a conversation with Prashanth Singh, Chief Operating Officer at LeadSquared, on strategies of deploying Generative AI in omnichannel customer support. Generative AI, a transformative technology, has been leveraged to increase customer satisfaction, streamline operations, and spur sales growth. It has thus emerged as an indispensable tool in LeadSquared’s quest to enhance its customer service.
Why does it matter? As businesses look to improve customer engagement and offer personalized experiences, Generative AI can understand and predict customer behavior, curating experiences tailored specifically for each customer. This utilization of AI not only holds considerable potential for reshaping customer service norms but also paves the way for unprecedented scalability and faster growth.
For whom is it important? It’s crucial for businesses striving for elevated customer engagement, better customer support, and efficient operations. The value provided by Generative AI can help such enterprises reshape their customer service strategies for optimal outcomes. AI service providers, business insiders, and tech enthusiasts also stand to gain significant insights from understanding this sophisticated application of AI in omnichannel support.
Read the whole story here: [https://aws.amazon.com/blogs/database/executive-conversations-putting-generative-ai-to-work-in-omnichannel-customer-service-with-prashanth-singh-chief-operating-officer-at-leadsquared/](https://aws.amazon.com/blogs/database/executive-conversations-putting-generative-ai-to-work-in-omnichannel-customer-service-with-prashanth-singh-chief-operating-officer-at-leadsquared/)