AI in Customer Relationship Management is evolving beyond its traditional roles in contact centers and marketing. New advancements such as predictive analytics and real-time insights are enhancing business-customer interactions, leading to better satisfaction and operational efficiency. These improvements allow companies to leverage data-driven decisions for more personalized engagements. Significantly impacting businesses, marketers, and IT teams alike, this evolution in CRM AI paves the way for smarter customer interactions. https://www.cortinovis.de/for-crm-ai-advances-more-than-just-contact-center-marketing-goals/