In the ever-evolving world of technology, generative AI has now made its way into the channel ecosystem. This development raises questions about whether channel partners are prepared to integrate and leverage these sophisticated AI tools effectively. The implications of this shift are significant, touching upon aspects such as operational efficiency, customer interaction, and competitive advantage. Readiness among channel partners to adopt such technology is crucial for maximizing its benefits. https://www.cortinovis.de/generative-ai-hits-the-channel-are-partners-ready/.