AI technology is revolutionizing go-to-market strategies, offering unprecedented insights for marketing and sales teams. By harnessing predictive analytics, AI allows companies to anticipate trends and tailor customer interactions, enhancing efficiency. As companies adapt, AI promises new growth opportunities and a competitive edge in dynamic markets. This shift is crucial for professionals aiming to innovate and refine strategies, pushing toward smarter decision-making and improved customer experiences. https://www.cortinovis.de/how-go-to-market-teams-can-grow-with-ai-according-to-hubspots-head-of-product/