Apple is reportedly working on a major overhaul of Siri, aiming to integrate generative AI capabilities into its voice assistant. The move comes as competition intensifies in the AI space, with rivals like Google and OpenAI advancing rapidly. Apple’s AI push is critical as it seeks to maintain its ecosystem’s appeal, especially with iPhone users who increasingly rely on AI-powered features. Read the whole story here: https://www.digitimes.com/news/a20250319PD214/siri-sales-market-apple-apple-intelligence.html.

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