Tim Cortinovis.

Lights, Camera, Consent: Navigating Digital Replicas and Performers’ Rights with California’s AB 1836

🎬 Lights, Camera, Consent! California’s Digital Replicas Bill (AB 1836) has taken center stage, bringing new legal standards to the use of AI-generated likenesses of deceased performers.

Why is this crucial? 🎭 Because it mandates explicit consent from estates before digital doubles enter the spotlight, shielding legacies from unauthorized exploitation. Key highlights include:

🔒 Estates’ permission is required before creating digital replicas of deceased performers.

📜 Legal safety nets provide causes of action for damages against unauthorized use.

💰 Damages start at $10,000 or more.

📅 Protection extends 70 years posthumously.

📖 Some exemptions for educational and news content.

This bill is more than just a backstage pass; it’s a front-row view of how tech meets ethics, leading the fight against digital exploitation. Supported by SAG-AFTRA, AB 1836 is a linchpin in protecting performers’ rights in this AI era.

California’s proactive steps might soon influence nationwide protocols, setting a new bar for digital rights and protections at the intersection of technology and entertainment. 🌐

What are your thoughts on this AI legislation? How should other states respond?

#CaliforniaLegislation #DigitalRights #AIEthics #AB1836 #EntertainmentLaw

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