Saturday I had the pleasure to speak for one of the global leaders in lubricants and adhesives for any kind of vehicle, LIQUI MOLY in their annual LATAM + Caribbean Strategic Partner Meeting in the German Alps.
It was really impressive to see how forward-thinking they act inspiring their teams and business partners to leverage generative AI in their sales and marketing. Thank you so much for the invitation to speak, Tim Keller!
And what are the most moving use cases for AI in sales and marketing?
Here are the highlights:
🔹 I demonstrated the value of a voice phone bot with a live call.
🔹 Market insights: Leverage tools like @Perplexity.ai to gain really valuable market insights in a fraction of second
🔹 Write compelling emails with just a few stumbled words
🔹 Deliver answers to your customers faster than ever using an AI chatbot
🔹 Find the right product using ChatGPT on your mobile device
I don´t say it is easy to implement these use cases in your sales operations.
Not at all.
But ….
It is worth every drop of sweat, and every effort you put into it.
Why does it matter so much?
Our business partners and clients expect velocity, easiness, and seamlessness in their partnerships.
We all are overwhelmed by information and overloaded with tasks.
Our job in sales is to lighten the burden of our customers and to deliver them the needed information as fast as we can.
AI gives us the perfect tool to do so.
This is the lever for us to make things faster for them and easier for us.
Seize this opportunity in your sales as well.