Programmatic advertising is more than a buzzword in the marketing and advertising industry and knowing what exactly it does and how it differs from display marketing is very important. Programmatic advertising is poised for continued growth, as indicated by its rapidly increasing adoption. In the US, eMarketer’s study predicts that programmatic technology will make up 86.5% of digital display advertising spending in 2021. With programmatic display advertising, there is a more intelligent and efficient alternative to traditional manual methods. […]
Original: martechseries.com
