Artificial intelligence (AI) is making waves in the sales industry, reshaping how businesses strategize and reach their targets. New research from the University of Alabama at Birmingham reveals that AI’s influence extends far beyond simple automation, offering deeper insights into customer behavior and improving decision-making processes. Why does it matter? The integration of AI in sales can lead to more personalized customer experiences, streamlined operations, and ultimately, higher profitability. This transformation is not merely a technological fad but a shift that could redefine competitive strategies in the marketplace.