The article by Ivan Jovic, the Director of IDEA Innovation Consulting, examines the current and future requirements of Customer Relationship Management (CRM). He points out that businesses are faced with an increasing need to adapt and react to rapidly changing market environments and customer behaviour.
According to Ivan Jovic, businesses need to move beyond isolated or “insular” CRM systems and towards a more holistic customer-centric approach. This approach requires integration of various data from multiple channels and touchpoints to provide a comprehensive view of the customer.
Ivan Jovic states that the use of technology in CRM is crucial but should be guided by clear objectives and focused on delivering value to the customer. Newer technological trends such as artificial intelligence and big data will shape the future of CRM, providing personalization, automation and real-time data processing capabilities.
The article advises companies to initiate CRM transformation with a strong vision and engage employees through a comprehensive change management process. It also highlights the importance of selecting the right CRM solution provider who understands the needs of the business and can tailor solutions accordingly.
This article is a must-read for business leaders, decision-makers, and CRM professionals who are cuurently seeking a more holistic and integrative approach to their CRM system.
Read the whole story here: [https://www.pressebox.de/pressemitteilung/idea-innovation-consulting-ivan-jovic/So-geht-CRM-heute-Von-der-Inselloesung-zum-ganzheitlichen-Ansatz/boxid/1181889](https://www.pressebox.de/pressemitteilung/idea-innovation-consulting-ivan-jovic/So-geht-CRM-heute-Von-der-Inselloesung-zum-ganzheitlichen-Ansatz/boxid/1181889)
#CRM #Innovation #HolisticApproach #CustomerRelationshipManagement #FutureofCRM #IDEAInnovationConsulting
