Welcome to the second edition of the Business Meets Technology Podcast!

This episode brings to you a talk Tim Cortinovis gave at the Salesenablement PRO Soiré Europe about the future of Salesenablement. The enablement function has been steadily growing, but it’s scope has also changed tremendously in the virtual and hybrid world. Organisations of all sizes have started to understand the true value that sales enablement can have and its impact on revenue. Today, customers want to communicate with partners via digital and, above all, self-service channels.

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